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LinkedIn for Students: Build Your Online Image Part 3
Moynaa Aparajit
Updated Jan 05, 2015Save
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Name your top three social networks, quick! Which did you name? For most of us, Facebook and Twitter are probably in there – then there’s Google Hangout, Pinterest, Instagram, Flickr, Foursquare... hundreds to choose from, in fact. And one of the biggest is LinkedIn which stands out from many of these other social networks for its focus on professional networking.
Mention LinkedIn, and people will assume you’re either looking for a new job, or working on building your professional contacts. For students, building an online image on LinkedIn can be a great way to start networking with professionals, organizations and also other students all around the world.
Below are a few tips on how to ensure your LinkedIn profile will project a sterling online image.
Picture perfect
Get those cameras rolling; having a photograph is a must. As with every other online profile, images capture people’s attention more than anything else. The photo you choose will of course depend on you want to craft your online image. If you’re searching for internships or jobs, having a professional appearance is important. Usually a head shot (rather than full-length) has more impact. Also remember the industry you are looking at; just as different dress codes apply in different workplaces and roles, the same is true here.
Background
No, this is not an MI6 background check! However, providing as much background detail as possible is key to a sucessful online image. For the summary, briefly outline your skills, experience and objectives. Under experience, provide details of your main roles and achievements. Work experience, internships and part-time jobs should be part of this section. Remember, any experience that has taught you something is worth adding to your portfolio.
Languages
With an increasing number of people around the world being bilingual, it is important to list the languages you know along with your level of competency. Often potential employers will want candidates who can speak multiple languages in this global environment.
Skills
Don’t go overboard listing skills you don’t possess! Be honest and put down all the skills you have developed in the past few years. Also think about your target employer and what would be important to them. Using professional networking to get someone to endorse your skills can be beneficial – if possible ask someone you’ve previously worked with to do this. Don’t forget to include your education with details of your degree dates.
Professional networking
Join forums, connect to friends, colleagues and people who could be potential employers or whom you find interesting. There is also a jobs alert you can sign up for. Remember to update your profile regularly, and link your Twitter account to your profile so every time you tweet it appears on your LinkedIn profile.
Signing up for a basic LinkedIn account is free, so get your rolling on improve your online image! (Just a word of caution, people know when you have viewed their profile and vice-versa, so don’t go stalking an ex...)
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