Bachelor of Arts in Mass Communication - Strategic Communication Concentration Program By Abu Dhabi University |Top Universities
Program Duration

48 monthsProgram duration

Tuitionfee

37,605 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Mass communication delivers information simultaneously to as many people as possible. This process involves various forms of information such as news, movies, entertainment, branding, knowledge, and advice disseminated through newspapers, magazines, television, radio, advertisements, and online channels. In today’s digital world, mass communication evolves rapidly, and it is the most crucial aspect of any industry or sector. Our Mass Communication degree program will provide you with the right skills for a satisfying and fulfilling career in broadcasting, advertising, public relations, journalism, and movie-making.
The Strategic Communication concentration helps develop practical, analytic, and creative communication skills through industry standard practical projects. You will plan and execute professional public relations and advertisement campaigns (prepare budgets, goals, and evaluations), analyze audience and shared opinions, and understand communication theories. In addition, an Internship in the strategic communication industry will provide you with professional and networking opportunities in public relations and advertising.

Program overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Mass communication delivers information simultaneously to as many people as possible. This process involves various forms of information such as news, movies, entertainment, branding, knowledge, and advice disseminated through newspapers, magazines, television, radio, advertisements, and online channels. In today’s digital world, mass communication evolves rapidly, and it is the most crucial aspect of any industry or sector. Our Mass Communication degree program will provide you with the right skills for a satisfying and fulfilling career in broadcasting, advertising, public relations, journalism, and movie-making.
The Strategic Communication concentration helps develop practical, analytic, and creative communication skills through industry standard practical projects. You will plan and execute professional public relations and advertisement campaigns (prepare budgets, goals, and evaluations), analyze audience and shared opinions, and understand communication theories. In addition, an Internship in the strategic communication industry will provide you with professional and networking opportunities in public relations and advertising.

Admission requirements

Undergraduate

5+
24+
61+
154+
36+
Foreign curriculum or curriculum which does not follow the UAE curriculum are required to submit an Equivalency Letter issued by the UAE Ministry of Education.
4 Years
Jan
Feb

Tuition fee and scholarships

Domestic Students

37,605 USD
-

International Students

37,605 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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More programs from the university

Abu Dhabi University offers a range of undergraduate courses ranging from communications, business administration, science, computer engineering, industrial engineering, architecture, law, medicine and more.

 

They have attained ABET accreditation for six of their engineering programmes since July 2014, and AACSB accreditation in March 2015 and more recently, EQUIS accreditation for all programmes in the College of Business Administration. At a course level, the College of Engineering’s Bachelor of Architecture has received Part 1 validation from the Royal Institute of British Architects (RIBA). The College of Health Sciences has earned accreditation from the Agency for Public Health Education Accreditation (APHEA).

 

Tuition is based on the college and/or department classification as opposed to the course classification or level. There are other fees on top of course fees. A tuition schedule is published prior to the start of each academic year. Find out more information on each course page , including downloadable brochures. Internationalundergraduate tuition fees are listed on their website.  

 

Abu Dhabi University is dedicated to empowering outstanding students and offers a variety of scholarships . They work to provide equal opportunities for students interested in pursuing higher education regardless of their financial situation.

 

Candidates can apply on campus or online, note there is an application fee and application deadlines apply. See their application page for the latest information.

 

International students can apply online and will also need to provide extra documentation. Details for international undergraduate applications are on their website. Fees will apply on top of tuition to cover student health insurance, maintenance deposit and registration fee.

 

Abu Dhabi University offers postgraduate courses ranging from education, business administration, management, science, engineering, technology, law and more.

 

Tuition is based on the college and/or department classification as opposed to the course classification or level. There are other fees on top of course fees. A tuition schedule is published prior to the start of each academic year. Find out more information on each course page , including downloadable brochures. International postgraduate tuition fees are listed on their website. 

 

Abu Dhabi University is dedicated to empowering outstanding students and offers a variety of scholarships . They work to provide equal opportunities for students interested in pursuing higher education regardless of their financial situation.

 

Candidates can apply on campus or online, note there is an application fee and application deadlines apply. See their application page for the latest information.

 

International students can apply online and will also need to provide extra documentation. Details for international postgraduate applications are on their website. Fees will apply on top of tuition to cover student health insurance, maintenance deposit and registration fee.

Undergrad programs