Bachelor of Mass Communication

This program is offered in Arabic.

In the context of developing academic programs at Ajman University in line with modern standards and good practices applied globally, which indicate the importance of expanding the general knowledge and cultural base of students, the college’s media program has been updated with three specializations that keep pace with the requirements of the labor market in the field, and the program has been approved by the Ministry of Education in the UAE in 2021 with specializations: Integrated Marketing Communications, Radio and Television Production, Graphic Design for Media.

Program Goals:

1. Providing graduates with the latest knowledge and trends in media disciplines, which enable them to understand and analyze theoretical foundations and master practical practice, competition and leadership in the labor market.
2. Providing graduates with practical skills to produce various visual materials, media programs and promotional campaigns in a professional and innovative manner through an advanced technological infrastructure (studios - laboratories - smart learning platforms).
3. Develop graduates' critical and creative thinking skills and the ability to evaluate media practices within the framework of professional rules and ethical controls.
4. Enhancing research skills and methods in the fields of media, which enable graduates to be able to continue teaching and learning according to a scientific methodology.
5. Motivating graduates to apply standards of quality, efficiency and innovation in their professional practices, in order to enhance the efficiency of institutional performance in the public and private sectors.
6. Consolidating the role of the media in serving the community and foreseeing the future, and providing it with media competencies capable of contributing to the planning and implementation of sustainable development initiatives