BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing)  degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business. 
You will acquire the necessary expertise to become a crucial part of your organisation, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice. The programme will provide you with a practical understanding of key marketing concepts, and as a result you will be able to respond to distinct business requirements in the marketing area in a variety of contexts. 
The degree will cover several marketing and business concepts, such as how to build marketing strategies, managing communications, and how to gather relevant market intelligence. You will also learn key business fundaments such as finance, understanding organisations, business processes and business analysis.
Who is this programme for?  This programme is perfect for those who aspire to become leading marketing professionals. It will enable you to build a promising professional future in your area of choice, equipping you with the tools you need to thoroughly comprehend the business world and the marketing aspect of organisations
Employment stats and USP’s  - Arden University has received 4.5* for student satisfaction  - Arden has supported 50,000 higher education learners over 26 years - 96% graduates are in employment or further study 6 months after graduation - 79% students saw their career improve as a direct result of their studies
Why Arden University Berlin?  • A boutique business school - tailored approach to students • AMBA Accreditation since 2011 with some triple-accredited partners which only 1% of the world’s elite business schools receive  • Programmes with top global rankings – the MIB is ranked 20th in the world by the Economist in 2017 • International student cohort with over 40 nationalities represented  • Scholarships, flexible payment plans and early-bird discounts available  • Perfect city centre location in Berlin  • Free German classes and 100% in English
Career direction After completing the course, graduates have a wide variety of careers to choose from. Positions that graduates can take up include brand manager, campaign manager, marketing manager, marketing executive, communications manager, among others. 
Graduates can also choose to embark on postgraduate study and pursue a master’s or MBA degree.
Payment plans available:  Arden University offer payment options* that allow you to spread the cost of your programme fees across multiple instalments.