Future Store Design

This Master has an ambitious mission: to prepare a new generation of designers increasingly focused on the future and the design challenges that arise from innovation and find fulfilment in an idea. In this study path, you will produce design concepts that align with market demands and the needs of brands and consumers.  

In a rapidly changing environment, the course strives to impart the knowledge and skills essential for the effective design of retail spaces, acknowledging the profound transformations taking place in this realm, particularly in the aftermath of the pandemic. The evolving interplay between the physical and digital domains is becoming ever more essential to our way of life. The traditional brick-and-mortar store now acts as the central hub for a hybrid experience, seamlessly blending online and offline elements through omnichannel services.

Acknowledging the impact of environmental factors, emotions, and behaviours, the course emphasizes the significance of a cohesive strategy that effortlessly transitions between online and physical spaces. When informed by a well-defined brand strategy, retail design has the power to move consumer emotions and behaviours.