Fragrances & Cosmetics Product and Communication

This full-time three-year programme in Fragrances & Cosmetics Product and Communication investigates the world of Beauty and its contaminations with Fashion, also exploring the synergies with Design. The consumer markets of Fragrances and Cosmetics are approached at international level, understanding the aesthetic, symbolic and ritual practices revolving around personal appearance and wellness. Students learn the history of aesthetic trends, social anthropology and psychology, acquiring the cultural background necessary to approach consumer behavior, branding and communication. The editorial environment of beauty is examined too, creating beauty magazines and editorials with the support of subjects as journalism, photography, creative direction and styling. The domain of communication is also explored through brand storytelling, advertising, media planning, digital & engagement marketing.