Bachelor of Business Administration in Marketing

Learn to determine consumer needs, evaluate marketing opportunities, establish target segments and develop and communicate a marketing strategy for success in business. Graduates are prepared for careers in all aspects of marketing, including social media, business to business, indigenous marketing and e-marketing, within all organization types – consulting firms, all service and industrial sector firms, government, band councils, public agencies, as well as private enterprise. Courses in venture initiation and venture launching have allowed students to gain an edge against competition by starting their own marketing or communications/production firms while earning their degree credits. Several specialized courses emphasize experiential, creative and innovative activities within companies and organizations or various types, where students get to work on real situations in real time.