Experiential Event Marketing (Taught) Program By Leeds Beckett University |Top Universities
Program Duration

24 monthsProgram duration

Tuitionfee

13,000 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Learn to master experiential marketing through event experiences and create a memorable impact on customers. This course will help you develop the expertise to operate at a strategic level in marketing roles in the events industry and enable you to make your business really stand out. You will gain an in-depth understanding of current key political, social, cultural, environmental and economic issues that shape the marketing of events across the globe. Through the study of global brand management, you will analyse the identity of brands and their position within an international market. You will look at what experiential marketing means to people and how events can be created to evoke positive emotions. You will discover how relationship marketing helps harmonise brand positioning and learn how personality is used to bring brands to life during immersive experiences and activation events.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Learn to master experiential marketing through event experiences and create a memorable impact on customers. This course will help you develop the expertise to operate at a strategic level in marketing roles in the events industry and enable you to make your business really stand out. You will gain an in-depth understanding of current key political, social, cultural, environmental and economic issues that shape the marketing of events across the globe. Through the study of global brand management, you will analyse the identity of brands and their position within an international market. You will look at what experiential marketing means to people and how events can be created to evoke positive emotions. You will discover how relationship marketing helps harmonise brand positioning and learn how personality is used to bring brands to life during immersive experiences and activation events.

Admission requirements

Undergraduate

6+
2.7+
Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.
2 Years
Jan-2000

Tuition fee and scholarships

Domestic Students

7,000 GBP
-

International Students

13,000 GBP
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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