Bachelor of Arts in Marketing Program By Michigan State University |Top Universities

Bachelor of Arts in Marketing

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The Marketing program at Michigan State University is known for producing managers who can manage and lead the marketing function at for profit and nonprofit organizations. The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, marketing strategy and marketing research.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The Marketing program at Michigan State University is known for producing managers who can manage and lead the marketing function at for profit and nonprofit organizations. The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, marketing strategy and marketing research.

Admission requirements

Undergraduate

79+
6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

For over 150 years, Michigan State has been advancing knowledge and transforming lives through teaching, research, and outreach. Founded in 1855 as the nation's pioneer land-grant institution, Michigan State University has grown to one of the largest universities in the United States. MSU's history of academic distinction has led to the development of a diverse community of students representing all 50 states and more than 125 foreign countries. Many of MSU 150 undergraduate majors are nationally ranked, and students easily find their niche on the 5,200-acre Big Ten campus, quickly discovering the benefits of living in academic residential communities, and receiving personal guidance through individualized academic advising - available for all students starting in their freshman year.

For over 150 years, Michigan State has been advancing knowledge and transforming lives through teaching, research, and outreach. Founded in 1855 as the nation's pioneer land-grant institution, Michigan State University has grown to one of the largest universities in the United States. MSU's history of academic distinction has led to the development of a diverse community of students representing all 50 states and more than 125 foreign countries. Many of MSU 150 undergraduate majors are nationally ranked, and students easily find their niche on the 5,200-acre Big Ten campus, quickly discovering the benefits of living in academic residential communities, and receiving personal guidance through individualized academic advising - available for all students starting in their freshman year.

Undergrad programs