MSc Digital Marketing & Omnichannel Strategy Program By Montpellier Business School |Top Universities
Program Duration

24 monthsProgram duration

Tuitionfee

16,000 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

MSc Digital Marketing & Omnichannel Strategy

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

OBJECTIVES:

  • Understand what digital marketing and an omnichannel strategy is.
  • Drive digital marketing strategies through a customer-centricity approach.
  • Implement an omnichannel strategy focused on the customer journey.
  • Define creative and innovative digital metrics to measure the customer experience within your organisation.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

MSc Digital Marketing & Omnichannel Strategy

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

OBJECTIVES:

  • Understand what digital marketing and an omnichannel strategy is.
  • Drive digital marketing strategies through a customer-centricity approach.
  • Implement an omnichannel strategy focused on the customer journey.
  • Define creative and innovative digital metrics to measure the customer experience within your organisation.

Admission requirements

Undergraduate

88+
6+
2.5+

English Scores :

  • MSc en 1 an : 790 TOEIC, 65 ICIMS, 88 TOEFL, 6 IELTS, 110 Duolingo English Test, Cambridge B2.
  • MSc en 2 ans : 750 TOEIC, 65 ICIMS,  80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.

2 Years
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

16,000 USD
-

International Students

16,000 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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download_icon Download Scholarship Guide

More programs from the university

Joining an international Grande Ecole of management after High School diploma
 
The Bachelor of International Business Administration (BIBA) offers an internationally oriented excellence management programme.

It prepares both for further studies and for the employment market by guaranteeing a recognized academic level and the best employability possible.
The BIBA provides close and personalized support enabling students to explore and build their own career paths. It thus leaves plenty of possibilities for students to choose from: the choice of the integration year, the choice of companies where they carry out their internships and the choice of international destinations in foreign partner universities.
The BIBA is a 3-year programme offering the possibility to take a placement year between the 2nd and 3rd year.
The programme is offered in either English and/or French, at the convenience of the student.
 
The BIBA’s mission is dual :
-    Train agile and efficient middle managers as well as future entrepreneurs who can adapt to changes in their environment and to have a lasting and positive impact on it;
-    Prepare students for further studies and lifelong Learning.
Almost half of the graduates thus continue their studies in a Master programme; while those who choose to enter the employment market earn an average annual salary of €30,000 with a 97% employment rate 6 months after graduation. (Source: internal study, 2017).
 
The BIBA curriculum is based on four major pillars :
-    Academic excellence
-    Immersion in an international context
-    A Human-centered management through MBS values (Ethics, Openness and Diversity, Global Responsibility and Performance)
-    Professionalization

Financial aids and scholarships

Please check our page listing to opportunities here.


Founded in 1897, Montpellier Business School, member of the Conférence of Grandes Ecoles and holder of the three prestigious accreditations AACSB, EQUIS and AMBA, develops a full array of management Postgraduate training programmes: Grande Ecole Programme (high school diploma +5 years of higher education), International Masters (Masters of Science, high school diploma +5 years of higher education), Executive MBA.
These training programmes of excellence are accessible to talents from all over the world through several national or international admission assessments.

Postgrad programs