Bachelor of Business Administration with specialization in Digital Transformation

The Bachelor of Business Administration prepares professionals who solve complex problems and generate high-value innovations for constantly evolving markets. It forms positive leaders with managerial and business thinking, trained to lead high-performance multidisciplinary teams and apply science and technology for the benefit of society.     

Bachelor of Business Administration with a specialization in Digital Transformation 

It trains leading professionals who contribute to the transformation of organizations and contribute to the development of Guatemala and the region with technology and through the fusion of strategic, analytical, and creative capacities.
YOU WILL DEVELOP YOUR POTENTIAL  IN:
TECHNOLOGY AND DIGITAL TRANSFORMATION Effectively use technology to promote digital transformation seeking growth, development, and sustainability.
MARKETING Design marketing campaigns in multiple areas, based on the definition of the strategy, selection of the mix of communication media, integration of the product with the message, execution and evaluation of results.
ECONOMY AND FINANCE Designs and optimizes the economic and financial strategy of the company.   MANAGEMENT AND STRATEGY Designs and manages the transformation of organizations in a business context that impacts on the management process in Guatemala and the region, and that are capable of measuring and evaluating their results.