Media and Advertising MA Program By University of Leicester |Top Universities

Program overview

Main Subject

Communication and Media Studies

Degree

MA

Study Level

Masters

This is for you if you want to explore advertising in its complexity and in a global perspective, as a cultural phenomenon that plays a crucial role in contemporary society. The course will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from media, communication and cultural studies, as well as marketing and consumer studies. The course covers a range of topics, including: The role of advertising in media and consumer societies (history, industry and issues); the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.); the importance of researching advertising messages and campaigns using a variety of methods; the position of advertising in the marketing toolkit available to companies; the necessity to understand consumers' behaviour. You will also explore advertising from the standpoint of marketing and consumer behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers’ decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. If you enrol as a student on this programme, you will have free access to the WARC (World Advertising Research Centre) database that contains over 10,000 advertising campaigns.

Program overview

Main Subject

Communication and Media Studies

Degree

MA

Study Level

Masters

This is for you if you want to explore advertising in its complexity and in a global perspective, as a cultural phenomenon that plays a crucial role in contemporary society. The course will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from media, communication and cultural studies, as well as marketing and consumer studies. The course covers a range of topics, including: The role of advertising in media and consumer societies (history, industry and issues); the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.); the importance of researching advertising messages and campaigns using a variety of methods; the position of advertising in the marketing toolkit available to companies; the necessity to understand consumers' behaviour. You will also explore advertising from the standpoint of marketing and consumer behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers’ decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. If you enrol as a student on this programme, you will have free access to the WARC (World Advertising Research Centre) database that contains over 10,000 advertising campaigns.

Admission requirements

Exam Scores

Undergraduate

TOEFL

90+

IELTS

6+

Bachelor GPA

3+

Cambridge CAE Advanced

176+

PTE Academic

61+

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

The University of Leicester is a leading UK University committed to international excellence through the creation of world changing research and high quality, inspirational teaching. Leicester is the most socially inclusive of Britain's top-20 leading universities.Our StandingThe University of Leicester was the THE University of the Year 2008-9. In awarding the title the judges cited Leicester’s ability to “evidence commitment to high quality, a belief in the synergy of teaching and research and a conviction that higher education is a power for good”. Leicester was, said the judges, "elite without being elitist".We’re highly ranked in the UK, consistently in the top 20 of major national tables including:• 17th in the Guardian (and 12th, 15th and 14th in previous 3 tables)• 14th in the Times Higher Table of Tables• 17th in The Times (and 15th, 14th, 14th in the previous 3 tables)Founded in 1921 we received our Royal Charter in 1957.Leicester is a member of the 1994 Group of internationally renowned universities engaged in leading-edge research and high quality teaching.

Arts and Humanities (6)

Ancient History BA

Ancient History and Archaeology BA

Ancient History and Archaeology with Year Abroad BA

Ancient History and Classical Archaeology BA

Ancient History and History BA

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Business and Management (6)

Accounting BSc

Accounting and Finance BSc

Accounting and Finance with Placement Year BSc

Accounting and Finance with Year Abroad BSc

Accounting with a Year Abroad BSc

Accounting with a Year in Industry BSc

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Engineering and Technology (6)

Aerospace Engineering BEng

Aerospace Engineering MEng

Aerospace Engineering with Year Abroad BEng

Aerospace Engineering with Year Abroad MEng

Aerospace Engineering with Year in Industry BEng

Aerospace Engineering with Year in Industry MEng

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Life Sciences and Medicine (6)

Applied Psychology BSc

Applied Psychology with Year Abroad BSc

Biological Sciences (Biochemistry) BSc

Biological Sciences (Biochemistry) MBiolSci

Biological Sciences (Biochemistry) with Year Abroad BSc

Biological Sciences (Biochemistry) with Year in Industry BSc

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Natural Sciences (6)

Applied and Environmental Geology BSc

Applied and Environmental Geology MGeol

Applied and Environmental Geology with Year Abroad MGeol

Applied and Environmental Geology with a Year in Industry BSc

Applied and Environmental Geology with a Year in Industry MGeol

Chemistry BSc

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Social Sciences and Management (6)

American Studies BA

American Studies with Year Abroad BA

Business Economics BSc

Business Economics with Year Abroad BSc

Business Economics with Year in Industry BSc

Criminology BSc

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The University of Leicester is a leading UK University committed to international excellence through the creation of world changing research and high quality, inspirational teaching. Leicester is the most socially inclusive of Britain's top-20 leading universities.Our StandingThe University of Leicester was the THE University of the Year 2008-9. In awarding the title the judges cited Leicester’s ability to “evidence commitment to high quality, a belief in the synergy of teaching and research and a conviction that higher education is a power for good”. Leicester was, said the judges, "elite without being elitist".We’re highly ranked in the UK, consistently in the top 20 of major national tables including:• 17th in the Guardian (and 12th, 15th and 14th in previous 3 tables)• 14th in the Times Higher Table of Tables• 17th in The Times (and 15th, 14th, 14th in the previous 3 tables)Founded in 1921 we received our Royal Charter in 1957.Leicester is a member of the 1994 Group of internationally renowned universities engaged in leading-edge research and high quality teaching.

Media and Advertising MA

The University of Leicester, Leicester, United Kingdom

# 101-150QS Subject Rankings

12 monthsProgram duration

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Degree

Study Level

Program overview

Main Subject

Degree

Study Level

Admission requirements

Exam Scores

Undergraduate

Tuition fee and scholarships

Scholarships

In this guide you will find:

QS WUR Ranking By Subject

More programs from the university

Bachelor UG

Master PG

MBA

Arts and Humanities (6)

Ancient History BA

Ancient History and Archaeology BA

Ancient History and Archaeology with Year Abroad BA

Ancient History and Classical Archaeology BA

Ancient History and Classical Archaeology BA

Ancient History and History BA

Ancient History and History with Year Abroad BA

Archaeology BA

Archaeology BA

Archaeology BSc

Archaeology with Year Abroad BA

English BA

English and American Studies BA

English and American Studies with Year Abroad BA

English and History BA

English and History with Year Abroad BA

English with Creative Writing BA

English with Creative Writing with a Year Abroad BA

English with English Language BA

English with English Language with a Year Abroad BA

English with Year Abroad BA

European Studies BA

French and English BA

French and Italian BA

French and Spanish BA

Geography BA

Geography BSc

Geography with Foundation Year BSc

Geography with Foundation Year with Year Abroad BSc

Geography with Foundation Year with Year in Industry BSc

Geography with Year Abroad BA

Geography with Year Abroad BSc

Geography with a Year in Industry BA

Geography with a Year in Industry BSc

History BA

History and American Studies BA

History and American Studies with Year Abroad BA

History and Archaeology BA

History and Archaeology with Year Abroad BA

History and Politics BA

History and Politics with Year Abroad BA

History of Art BA

History of Art and English BA

History of Art and English with Year Abroad BA

History of Art with Year Abroad BA

History with Year Abroad BA

Human Geography BA

Human Geography with Year Abroad BA

Human Geography with a Year in Industry BA

Italian and English BA

Italian and Spanish BA

Modern Language Studies BA

Modern Languages and Translation BA

Modern Languages with Film Studies BA

Modern Languages with Management BA