Ph.D. in Marketing

This program consists of an assortment of courses in theory and advanced research skills, plus practical research experience obtained by writing articles for publication and producing a high-quality Ph.D. Dissertation. The curriculum is an integrative learning environment that includes critical-thinking seminars, research and instructional mentoring, and experiences that prepare the doctoral student to become a scholar and educator in the marketing discipline. Specifically, this program is a basic research program, providing knowledge, skills and experiences that facilitate the doctoral student’s ability to develop high-quality research that advances marketing theory and practices. All students will take nine credit hours in Foundation Courses with Ph.D. students in the College of Business. This provides students with an opportunity to interact with students studying across business disciplines and an opportunity to obtain necessary knowledge, skills and experiences for critical inquiry into marketing theory, methods and practices. The degree requires 69 semester hours beyond master degree and 99 semester hours beyond bachelor's degree.