According to the Students Online: Global Trends report, released last week, email is by far the most popular method of communication with universities among prospective students. But depending on whether you have a quick query about your university application or a more involved question, there are a number of other methods of communication that can be used, ranging from social media messaging to printed letters.
Below is some information on different methods of contacting universities, including advice on who to contact, what to ask about and when to ask, during the university admissions process.
Methods of communication
1. Email
As I’ve mentioned, our survey found that email is by far the most popular way of contacting universities. This method is both quicker than putting pen to paper and more formal than sending off a tweet. Students are sometimes dissatisfied with response times, but it is still the most popular method for those asking questions about applying to university.
2. Phone
Phone calls are the most immediate method of communication, and have the benefit of meaning you can get a more personal response to your enquiry – assuming you get through to the right person, and you’re able to call during the university’s office hours. Make sure you have a pen and paper ready to write down the information you’re given, and be prepared to be put on hold.
3. Online contact form
Similar to sending an email but accessed via a form embedded in the university’s website, online contact forms ensure that you provide all the relevant information about yourself along with your question. Response times may be slower, but you should eventually receive a reply, and often you’ll be sent an email confirming that your query has been received and providing advice on when you should expect an answer.
4. Social media
Social media, such as the likes of Facebook and Twitter, is growing fast as a method of communication between students and university representatives, making it easier and faster for both to reach out. In some cases, large investments are being made by universities to improve these channels and to ensure a staff member is available to answer all queries within a short time. Using social media is often faster than other methods of communication, but may not be suitable for formal requests or highly specific questions (i.e. relating to particular programs).
5. Letter
Sending a letter, handwritten or typed, can be a good way to ensure your question gets noticed. Letters should be reserved for formal requests or questions directed at particular faculty members, regarding programs or specialized research for postgraduates. The response time may well be longer than a week, but if you include an email address and phone number on the letter you may get a speedier reply.
6. Other
Other methods of communicating with universities can include attending university open days and fairs such as the QS World Grad School Tour, asking alumni friends, or reading external materials from university advising organizations such as UCAS in the UK or CollegeBoard in the US.



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