Online MBA, Marketing Data Analytics

The Online MBA in Marketing Data Analytics specialization is designed to enrich your experience and understanding of broad business functions, enhance your skills in the industry’s foremost data collection tools, and provide a robust knowledge of the best practices and methodologies used to gather and interpret data.  In as little as two years, you’ll acquire the skills, the professional network, and the confidence to emerge as leader in business and marketing data analytics.  Through a holistic business lens, you’ll build on foundational digital marketing concepts and metrics associated with SEO, SEM, paid and organic approaches focused on building brands and increasing revenue. You’ll learn the in-demand skill of predictive analytics and advance your technical expertise with software like Excel, SPS, SAS, and R. You’ll gain an understanding of how to apply and recognize analytical approaches to transform data into critical insights and change the way business gets done.