Master of Marketing MMKG Postgraduate Programme By Schulich School of Business , York University |TopUniversities
Programme Duration

12 monthsProgramme duration

Tuitionfee

91,167 CADTuition Fee/year

Application Deadline

20 Jan, 2027Application Deadline

Starting Month

SepStarting Month

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Master's

Study Mode

On Campus

The full-time, 12-month Schulich Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.

The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.

The capstone of the program is a two-term marketing field project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.

The MMKG program is open to recent graduates from non-business and business degree programs who did not pursue a Marketing specialization, and to business professionals who wish to add marketing to their skill set.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Master's

Study Mode

On Campus

The full-time, 12-month Schulich Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.

The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.

The capstone of the program is a two-term marketing field project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.

The MMKG program is open to recent graduates from non-business and business degree programs who did not pursue a Marketing specialization, and to business professionals who wish to add marketing to their skill set.

Admission Requirements

7+
7+
5+

20 Jan 2027
1 Year
Sep

  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fees

Domestic
36,682 CAD
International
91,167 CAD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Postgrad Programmes 14164

About QS TopUniversities.com

TopUniversities.com is QS's trusted student decision platform, built on QS's globally recognised higher education expertise. It brings together the QS World University Rankings, the QS World University Rankings by Subject, trusted university insights and data, information provided by universities, career insights, scholarships, QS Events and QS TopUniversities Apply to help prospective students make higher education decisions with confidence.

QS Career Match is a part of QS TopUniversities.com, helping students connect their career ambitions with the subjects and universities that can help them get there.