Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.
The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.
The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.
Admission Requirements
For all Taught Masters Degree (Level 9) programmes, applicants must hold:
A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline
or
A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning
or
Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.
An interview may form part of the selection process.
31 Aug 2023
1 Year
Oct
Tuition fees
Domestic
6,350 EUR
International
14,500 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MBus in Strategic Management and Marketing
Moylish, Limerick, Limerick City, Ireland
12 monthsProgramme duration
14,500 EURTuition Fee/year
31 Aug, 2023Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.
The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.
The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.
Admission Requirements
For all Taught Masters Degree (Level 9) programmes, applicants must hold:
or
or
An interview may form part of the selection process.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (2)
HDip in Business in Digital Marketing
HDip in Business in Digital Marketing
Higher Diploma in Business in Business Management
Higher Diploma in Business in Business Management
MA in Leadership in Workplace Health & Wellbeing
MA in Leadership in Workplace Health & Wellbeing
MBus in Strategic Management and Marketing
MBus in Strategic Management and Marketing
Master of Science in Business Analytics
Master of Science in Business Analytics
Engineering and Technology (2)
MSc in Digital Marketing
MSc in Digital Marketing
Master of Science in Data Analytics
Master of Science in Data Analytics