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How Do Millennials
Research University?

Update your understanding of student choice
02:50PM Jan 23, 2017
Update your understanding of student choice
Free to download or read online, the guide covers:
How millennials are researching higher education options
Preferred channels when communicating with universities
What prospective undergraduates are searching for online
Gaps in the information currently available
Preferred devices and most-trusted resources

How is the millennial generation researching higher education options? This report focuses on the decision-making journey of prospective undergraduates in the UK - covering their online research patterns, communication preferences, and challenges encountered along the way.

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