How Do Millennials Research University?

Free to download or read online, the guide covers:

How is the millennial generation researching higher education options? This report focuses on the decision-making journey of prospective undergraduates in the UK - covering their online research patterns, communication preferences, and challenges encountered along the way.

How millennials are researching higher education options
Preferred channels when communicating with universities
What prospective undergraduates are searching for online
Gaps in the information currently available
Preferred devices and most-trusted resources

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