Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process. You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.
Programme overview
Main Subject
Psychology
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process. You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.
Admission Requirements
2.7+
6.5+
120+
88+
61+
Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
1 Year
Jan
Sep
Tuition fees
Domestic
8,400 GBP
International
15,000 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Consumer Psychology
Cambridge Campus, Cambridge, United Kingdom
12 monthsProgramme duration
15,000 GBPTuition Fee/year
PsychologyMain Subject Area
Programme overview
Main Subject
Psychology
Degree
MSc
Study Level
Masters
Study Mode
On Campus
You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.
Programme overview
Main Subject
Psychology
Degree
MSc
Study Level
Masters
Study Mode
On Campus
You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (5)
BA (Hons) Computer Games Art
BA (Hons) Computer Games Art
BA (Hons) Drama
BA (Hons) Drama
BA (Hons) Drama and English Literature
BA (Hons) Drama and English Literature
BA (Hons) Drama and Film
BA (Hons) Drama and Film
BA (Hons) Fashion Design
BA (Hons) Fashion Design
BA (Hons) Fine Art
BA (Hons) Fine Art
BA (Hons) Graphic Design
BA (Hons) Graphic Design
BA (Hons) Illustration
BA (Hons) Illustration
BA (Hons) Illustration and Animation
BA (Hons) Illustration and Animation
BA (Hons) Interior Design
BA (Hons) Interior Design
BA (Hons) Music Performance
BA (Hons) Music Performance
BA (Hons) Music Production
BA (Hons) Music Production
BA (Hons) Musical Theatre
BA (Hons) Musical Theatre
BA (Hons) Photography
BA (Hons) Photography
BA (Hons) Visual Effects Technical Art
BA (Hons) Visual Effects Technical Art
Business and Management (5)
BSc (Hons) Business Management
BSc (Hons) Business Management
BSc (Hons) Business with Entrepreneurship
BSc (Hons) Business with Entrepreneurship
BSc (Hons) Business with Tourism Management
BSc (Hons) Business with Tourism Management
BSc (Hons) Digital Marketing
BSc (Hons) Digital Marketing
BSc (Hons) International Business Management
BSc (Hons) International Business Management
BSc (Hons) Marketing
BSc (Hons) Marketing
Engineering and Technology (5)
BEng (Hons) Computer Science
BEng (Hons) Computer Science
BSc (Hons) Computer Science
BSc (Hons) Computer Science
BSc (Hons) Cyber Security
BSc (Hons) Cyber Security
BSc (Hons) Quantity Surveying
BSc (Hons) Quantity Surveying
BSc (Hons) Software Engineering
BSc (Hons) Software Engineering
Life Sciences and Medicine (5)
BSc (Hons) International Nursing Studies
BSc (Hons) International Nursing Studies
BSc (Hons) Medical Science
BSc (Hons) Medical Science
BSc (Hons) Nursing - Adult
BSc (Hons) Nursing - Adult
BSc (Hons) Pharmaceutical Science
BSc (Hons) Pharmaceutical Science
Social Sciences and Management (5)
BA (Hons) Criminology and Policing
BA (Hons) Criminology and Policing
BA (Hons) Criminology and Sociology
BA (Hons) Criminology and Sociology
BA (Hons) Digital Media Production
BA (Hons) Digital Media Production
BA (Hons) Early Childhood Studies
BA (Hons) Early Childhood Studies
BA (Hons) Fashion Communication and Branding
BA (Hons) Fashion Communication and Branding
BA (Hons) Montessori Early Childhood Studies
BA (Hons) Montessori Early Childhood Studies
BSc (Hons) Policing and Criminal Justice
BSc (Hons) Policing and Criminal Justice
BSc (Hons) Sport and Exercise Therapy
BSc (Hons) Sport and Exercise Therapy
Arts and Humanities (6)
Applied Linguistics And TESOL
Applied Linguistics And TESOL
Children's Book Illustration
Children's Book Illustration
Computer Games Development (Art)
Computer Games Development (Art)
Construction Project Management
Construction Project Management
Creative Writing
Creative Writing
Creative Writing and Publishing
Creative Writing and Publishing
Dramatherapy
Dramatherapy
English Literature
English Literature
Fine Art
Fine Art
Graphic Design and Typography
Graphic Design and Typography
History
History
Illustration
Illustration
Music Therapy
Music Therapy
Printmaking
Printmaking
Publishing
Publishing
Town Planning
Town Planning
Business and Management (6)
Accounting and Finance
Accounting and Finance
Brand Management
Brand Management
Marketing
Marketing
Project Management
Project Management
Engineering and Technology (6)
Applied Data Science (Conversion)
Applied Data Science (Conversion)
Artificial Intelligence and Big Data
Artificial Intelligence and Big Data
Artificial Intelligence with Cyber Security
Artificial Intelligence with Cyber Security
Computer Games Development (Computing)
Computer Games Development (Computing)
Computer Science
Computer Science
Construction and Civil Engineering Management
Construction and Civil Engineering Management
Cyber Security
Cyber Security
Data Science
Data Science
Engineering Management
Engineering Management
Information and Communication Technology (Conversion)
Information and Communication Technology (Conversion)
Mechanical Engineering
Mechanical Engineering
Life Sciences and Medicine (6)
Advanced Midwifery Practice
Advanced Midwifery Practice
Animal Behaviour Applications for Conservation
Animal Behaviour Applications for Conservation
Applied Bioscience
Applied Bioscience
Applied Positive Psychology
Applied Positive Psychology
Biomedical Science
Biomedical Science
Clinical Child Psychology
Clinical Child Psychology
Clinical Nursing
Clinical Nursing
Cognitive and Clinical Neuroscience
Cognitive and Clinical Neuroscience
Consumer Psychology
Consumer Psychology
Foundations in Clinical Psychology
Foundations in Clinical Psychology
Healthcare Management
Healthcare Management
Pharmaceutical Science
Pharmaceutical Science
Psychology
Psychology
Natural Sciences (6)
Applied Wildlife Conservation
Applied Wildlife Conservation
Forensic Science
Forensic Science
Sustainability
Sustainability
Social Sciences and Management (6)
Advanced Legal Practice
Advanced Legal Practice
Criminology
Criminology
Education
Education
Education with Early Childhood
Education with Early Childhood
Education with Leadership and Management
Education with Leadership and Management
Education with Montessori
Education with Montessori
Education with Special Educational Needs and Disability
Education with Special Educational Needs and Disability
Film and Television Production
Film and Television Production
Global Public Health
Global Public Health
Human Resource Management
Human Resource Management
Intercultural Communication
Intercultural Communication
International Business and Commercial Law
International Business and Commercial Law
International Relations
International Relations
International Social Welfare and Social Policy
International Social Welfare and Social Policy
Public Health and Community Wellbeing
Public Health and Community Wellbeing
Sociology
Sociology
Sport Coaching
Sport Coaching
Sport and Exercise Science
Sport and Exercise Science
Supply Chain Management
Supply Chain Management
Full-Time MBA (1)
Finance MBA
Finance MBA
Fintech and Data Analytics MBA
Fintech and Data Analytics MBA
Master of Business Administration (Entrepreneurship)
Master of Business Administration (Entrepreneurship)
Master of Business Administration MBA
Master of Business Administration MBA