Strategic Marketing (MSc) Program By Cardiff University |Top Universities

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing. You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing. Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing. You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing. Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.

Undergraduate

TOEFL

90+

PTE Academic

62+

Bachelor GPA

3+

IELTS

6+

Candidates will normally have a 2:1 degree (GPA 3.0/4.0) at undergraduate level in Marketing, Business or Management, from a recognised institution, which must contain a minimum of 3 marketing modules (e.g. principles of marketing, marketing communications, consumer behaviour, relationship marketing). Candidates are expected to have a basic knowledge of mathematics. Non-graduates with approved professional qualifications or work experience may also be considered.

Starting Month(s)

Jan-2000

Tuition fee and scholarships

Tuition Fee
Scholarships

Domestic Students

Tuition Fee/year

14,700 GBP

Tuition Fee (Out of State)

-

International Students

Tuition Fee/year

22,700 GBP

Other Expenses

-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.