Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Why BBA Marketing?
CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:
i-Marketing +
Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
Analytics & Design Thinking
Marketing Analytics are powerful tools to maximize the effectiveness of marketing efforts and optimize their returns. With analytics, resources are used more efficiently, and wastage is minimized. This new curriculum equips our students to comprehend the output of various analytics tools, and then to use the insights generated from these tools in formulating the best marketing strategies.
Design Thinking involves creative strategies to resolve issues. This is a powerful process for developing innovative solutions to problems. Our pioneering curriculum is the first in Hong Kong to integrate knowledge of marketing with design thinking, and to prepare our graduates for leading the teams that design or re-design brands, or that reinvent the offline/online user experience for customers.
Joint Degree Programmes with ESSEC Business School (ESSEC) and National Taiwan University (NTU)
The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.

ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It was ranked top for Bachelor Degrees in France by the French magazine "Le Point" in 2022. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year.
National University of Taiwan (NTU) is the top university in Taiwan and ranked 68th on the QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Why BBA Marketing?
CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:
i-Marketing +
Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
Analytics & Design Thinking
Marketing Analytics are powerful tools to maximize the effectiveness of marketing efforts and optimize their returns. With analytics, resources are used more efficiently, and wastage is minimized. This new curriculum equips our students to comprehend the output of various analytics tools, and then to use the insights generated from these tools in formulating the best marketing strategies.
Design Thinking involves creative strategies to resolve issues. This is a powerful process for developing innovative solutions to problems. Our pioneering curriculum is the first in Hong Kong to integrate knowledge of marketing with design thinking, and to prepare our graduates for leading the teams that design or re-design brands, or that reinvent the offline/online user experience for customers.
Joint Degree Programmes with ESSEC Business School (ESSEC) and National Taiwan University (NTU)
The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.

ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It was ranked top for Bachelor Degrees in France by the French magazine "Le Point" in 2022. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year.
National University of Taiwan (NTU) is the top university in Taiwan and ranked 68th on the QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.

International Baccalaureate

30+

IELTS

6.5+

TOEFL

79+

ACT

24+

ATAR

80+

SAT

1190+

Program Duration

4 Years

Starting Month(s)

Sep

Tuition fee and scholarships

Tuition Fee
Scholarships

Domestic Students

Tuition Fee/year

5,390 USD

Tuition Fee (Out of State)

-

International Students

Tuition Fee/year

20,500 USD

Other Expenses

-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

CityUHK emphasises on professional education preparing students for the challenges and exciting opportunities opening up in Hong Kong, the Asia-Pacific region and throughout the world. We strive to nurture well-round graduates who are competent professionals, critical thinkers and life-long learners.

The undergraduate curriculum encourages every student to learn, communicate and share new knowledge for the benefit of society. Students are given with opportunities to

make an original discovery and inspire a passion for knowledge and innovation;
gain global exposure through various opportunities including overseas exchange, summer programmes and service learning;
acquire practical experience by participating in internship and company consultancy projects;
enrich personal development by taking a wide variety of extra-curricular activities.

The University also offers a tailor suite of programme options for students who aim high and who are willing to make the best of their years at CityUHK. The programme options cover:

Arts and Humanities (6)

Bachelor of Arts and Science in New Media

Bachelor of Arts in Chinese and History

Bachelor of Arts in Creative Media

Bachelor of Arts in English

Bachelor of Arts in Linguistics and Language Applications

Bachelor of Science in Architectural Studies

View All

Business and Management (6)

Bachelor of Business Administration in Accountancy

Bachelor of Business Administration in Business Decision Analytics

Bachelor of Business Administration in Business Economics

Bachelor of Business Administration in Finance

Bachelor of Business Administration in Global Business

Bachelor of Business Administration in Global Business Systems Management

View All

Engineering and Technology (6)

Bachelor of Engineering in Aerospace Engineering

Bachelor of Engineering in Architectural Engineering

Bachelor of Engineering in Biomedical Engineering

Bachelor of Engineering in Civil Engineering

Bachelor of Engineering in Computer and Data Engineering

Bachelor of Engineering in Electronic and Electrical Engineering

View All

Life Sciences and Medicine (6)

Bachelor of Science in Biological Sciences

Bachelor of Science in Biomedical Sciences

Bachelor of Social Sciences in Psychology

Bachelor of Veterinary Medicine

Natural Sciences (6)

Bachelor of Engineering in Energy Science and Engineering

Bachelor of Engineering in Environmental Science and Engineering

Bachelor of Engineering in Environmental Science and Engineering and Bachelor of Business Administration in Finance

Bachelor of Engineering in Materials Science and Engineering

Bachelor of Laws and Bachelor of Science in Computing Mathematics

Bachelor of Science in Chemistry

View All

Social Sciences and Management (6)

Bachelor of Arts in Digital Television and Broadcasting

Bachelor of Arts in Media and Communication

Bachelor of Laws

Bachelor of Laws and Bachelor of Business Administration in Accountancy

Bachelor of Social Sciences in Criminology and Bachelor of Laws

Bachelor of Social Sciences in Criminology and Sociology

View All

Our teaching and learning focus on personal development, discovery and the knowledge needed to create positive change in society. The diversified postgraduate programmes offer help to promote critical thinking, sharpen creative and professional skills and open doors to rewarding careers.

Research Degree Programmes

CityUHK offers research degree programmes in all Colleges and Schools in a range of strategic areas that reflect the University’s strengths and suit individual research interests. The programmes consist of both coursework and independent research studies, culminating in the submission of a thesis.

Professional Doctorate Programmes

Professional Doctorate programmes have both taught and research components. With an integrated curriculum of theory, practice and research, the programmes aim to develop innovative thinking and knowledge application capability to solve important strategic problems in their professions.

Taught Postgraduate Programmes

More than 50 taught postgraduate programmes in diverse and extensive subject areas help students pursue their personal interests, professional excellence and career advancement. Students receive an innovative, in-depth education mainly in the form of coursework while some programmes may require the completion of a project or thesis. Programmes may be offered in full-time, part-time or combined mode, and generally require one to two years of study, depending on the credit load requirements on individual programmes.