Bachelor of Business Administration in Marketing

CityUHK emphasises on professional education preparing students for the challenges and exciting opportunities opening up in Hong Kong, the Asia-Pacific region and throughout the world. We strive to nurture well-round graduates who are competent professionals, critical thinkers and life-long learners.

The undergraduate curriculum encourages every student to learn, communicate and share new knowledge for the benefit of society. Students are given with opportunities to

• make an original discovery and inspire a passion for knowledge and innovation;
• gain global exposure through various opportunities including overseas exchange, summer programmes and service learning; 
• acquire practical experience by participating in internship and company consultancy projects; 
• enrich personal development by taking a wide variety of extra-curricular activities. 

The University also offers a tailor suite of programme options for students who aim high and who are willing to make the best of their years at CityUHK. The programme options cover:

• Joint Bachelor’s Degree
• 4-year Enrichment Programmes
• Undergraduate plus Taught Postgraduate Degree
• Double Degree
• Double Major 

Our teaching and learning focus on personal development, discovery and the knowledge needed to create positive change in society. The diversified postgraduate programmes offer help to promote critical thinking, sharpen creative and professional skills and open doors to rewarding careers.  

Research Degree Programmes

CityUHK offers research degree programmes in all Colleges and Schools in a range of strategic areas that reflect the University’s strengths and suit individual research interests. The programmes consist of both coursework and independent research studies, culminating in the submission of a thesis.  

Professional Doctorate Programmes

Professional Doctorate programmes have both taught and research components. With an integrated curriculum of theory, practice and research, the programmes aim to develop innovative thinking and knowledge application capability to solve important strategic problems in their professions.

Taught Postgraduate Programmes

More than 50 taught postgraduate programmes in diverse and extensive subject areas help students pursue their personal interests, professional excellence and career advancement. Students receive an innovative, in-depth education mainly in the form of coursework while some programmes may require the completion of a project or thesis. Programmes may be offered in full-time, part-time or combined mode, and generally require one to two years of study, depending on the credit load requirements on individual programmes.