International Marketing MSc (Executive) Program By King's College London |Top Universities

International Marketing MSc (Executive)

International Marketing MSc (Executive)

  • QS World University Rankings
    35
  • Degree MSc
  • Study Level Masters
  • Duration 24 months

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This MSc is suitable for those who want to advance their career in marketing, branding, advertising, consultancy or media. King’s International Marketing MSc (Executive) is taught exclusively on select weekends over two years. On this course, students will analyse marketing issues and opportunities from international perspectives by acquiring a deep theoretical and practical understanding of organisational strategy and customer behaviour. The integration of leading empirical and theoretical marketing and consumer research enables students to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions. Students will explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises. Graduates can pursue careers in a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises.