Advertising and Marketing BA Hons

Compared to the BSc Marketing degree, we concentrate less on statistics and market research in this degree. Instead, the focus is on branding, holistic marketing strategies and marketing management. Holistic marketing means seeing a business as a whole and developing, designing and implementing marketing programmes, processes, and activities which reflect this. Our senior academics have a huge amount of experience in advertising agencies and international companies. They will teach you a working knowledge of advertising and marketing practices. These include marketing strategy, consumer behaviour and industrial marketing. You will gain a firm grounding in brand strategy, digital marketing and critical and creative communications.