Marketing with Psychology BSc Hons Program By Lancaster University |Top Universities

Marketing with Psychology BSc Hons

Marketing with Psychology BSc Hons

Lancaster University

Lancaster, GB, Lancaster, United Kingdom
  • QS World University Rankings
    132
  • Degree BSc
  • Study Level Bachelors
  • Subject Psychology
  • Duration 36 months
This degree will give you an in-depth understanding of human psychology and how consumers think, feel and make decisions. In your first year, you’ll gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another university department. The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients to put theory into practice and strengthen your professional consulting abilities. Final year students learn about Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.

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