MSc Marketing and Digital Strategy
12 monthsProgramme duration
18,440 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Develop your skillset
Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.
As part of this course, you’ll:
Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.
As part of this course, you’ll:
- Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
- Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
- Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
- Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
- Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
- Learn to identify the characteristics of successful brands, and understand techniques used to manage them
- Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns
- Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics
- Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Develop your skillset
Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.
As part of this course, you’ll:
Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.
As part of this course, you’ll:
- Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
- Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
- Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
- Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
- Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
- Learn to identify the characteristics of successful brands, and understand techniques used to manage them
- Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns
- Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics
- Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise
Admission Requirements
6.5+
4+
54+
Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 80 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline.
1 Year
Sep
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
10,400 GBP
International
18,440 GBP
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