Sport Marketing MSc 12 months Postgraduate Program By Loughborough University |Top Universities
Program Duration

12 monthsProgram duration

Tuitionfee

29,100 GBPTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Our Sport Marketing MSc programme will provide you with a robust understanding of the key principles of marketing, whilst delivering the latest best-practice from industry so that you can compete as a marketer in the fast-paced and ever-evolving sport business sector.

This Sport Marketing master's programme has been designed to give you a comprehensive understanding of the latest sport marketing and business management techniques, providing you with the skills needed to address associated challenges in the most effective way.

You will discover how to create successful sport marketing strategies using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. Alongside teaching of sports marketing theory and practice, as part of your Sport Marketing MSc you will gain hands-on experience of project planning and industry collaboration, through practical modules such as the Collaborative Project.
Together the faculty will introduce you to the latest research driving the sport marketing, digital and media environment, and other related areas.

The Institute for Sport Business is proud to partner with a number of London-based leaders in sport, including World Rugby, BT Sport, CSM Strategic, West Ham United Foundation, Sport England, and Chelsea Football Club. Being surrounded by inspiring leaders of sport will enable you to experience marketing in various different contexts and gain first-hand perspectives of effective marketing techniques from top leaders in the field.

If you are looking for a marketing and communications role within the sport sector, then this Sport Marketing master's programme is for you.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Our Sport Marketing MSc programme will provide you with a robust understanding of the key principles of marketing, whilst delivering the latest best-practice from industry so that you can compete as a marketer in the fast-paced and ever-evolving sport business sector.

This Sport Marketing master's programme has been designed to give you a comprehensive understanding of the latest sport marketing and business management techniques, providing you with the skills needed to address associated challenges in the most effective way.

You will discover how to create successful sport marketing strategies using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. Alongside teaching of sports marketing theory and practice, as part of your Sport Marketing MSc you will gain hands-on experience of project planning and industry collaboration, through practical modules such as the Collaborative Project.
Together the faculty will introduce you to the latest research driving the sport marketing, digital and media environment, and other related areas.

The Institute for Sport Business is proud to partner with a number of London-based leaders in sport, including World Rugby, BT Sport, CSM Strategic, West Ham United Foundation, Sport England, and Chelsea Football Club. Being surrounded by inspiring leaders of sport will enable you to experience marketing in various different contexts and gain first-hand perspectives of effective marketing techniques from top leaders in the field.

If you are looking for a marketing and communications role within the sport sector, then this Sport Marketing master's programme is for you.

Admission requirements

Undergraduate

6.5+
67+
92+
180+
A 2:1 honours degree (or equivalent international qualification).
1 Year
Jan
Oct

Tuition fee and scholarships

Domestic Students

17,000 GBP
-

International Students

29,100 GBP
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

We offer a fantastic range of undergraduate courses as well as a comprehensive range of foundation courses and the International Foundation Programme.

Every undergraduate course has the option to undertake a placement year, which involves a year working in industry either in the UK or overseas. Some courses also offer the option to study abroad at an overseas university.

There are various Bachelor’s degrees available depending on your chosen course, including:

  • Bachelor of Arts (BA)
  • Bachelor of Science (BSc)
  • Bachelor of Engineering (BEng)
  • Bachelor of Architecture (BArch)
  • Master’s in Science (MSci)
  • Master’s in Engineering (MEng)
  • Master’s in Chemistry (MChem)
  • Master’s in Planning (MPlan)


For more information on all our courses and the opportunities associated with them, visit our undergraduate study pages.

We offer a range of postgraduate qualifications at our Loughborough and London campuses, including taught master’s programmes and doctoral qualifications.

Taught programmes:

Our taught programmes include postgraduate certificates (PGCert) worth 120 credits, postgraduate diplomas (PGDip) worth 150 credits and 180 credit master’s degrees, such as MSc, MA and MBA qualifications where you will complete a final research or a work-based project.

Research programmes:

We offer a wide range of doctoral qualifications across our schools, departments and institutes. These include:

  • PhD
  • EngD
  • PhD by Practice
  • PhD in Creative Writing


A PhD or EngD is the highest academic qualification that you can achieve. Your research must make a significant, original contribution to new knowledge, building on your critical appreciation of existing knowledge of the subject.

For more information on all our postgraduate degrees both in Loughborough and London, visit our postgraduate study pages.

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