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The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach in order to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will discover what digital marketing means from a customer-centric perspective, and learn how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and deploying tools designed to enhance the consumer experience and increase your sales.
Programme objectives
Understand the dynamics of digital marketing and omnichannel strategies
Drive digital marketing strategies through a customer-centric approach
Implement an omnichannel strategy built around the customer journey
Define creative and innovative digital indicators to measure customer experience within your organisation
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach in order to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will discover what digital marketing means from a customer-centric perspective, and learn how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and deploying tools designed to enhance the consumer experience and increase your sales.
Programme objectives
Understand the dynamics of digital marketing and omnichannel strategies
Drive digital marketing strategies through a customer-centric approach
Implement an omnichannel strategy built around the customer journey
Define creative and innovative digital indicators to measure customer experience within your organisation
Admission Requirements
2.5+
6+
80+
95+
English Scores :
MSc en 1 an : 790 TOEIC, 65 ICIMS, 88 TOEFL, 6 IELTS, 110 Duolingo English Test, Cambridge B2.
MSc en 2 ans : 750 TOEIC, 65 ICIMS, 80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.
2 Years
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
16,500 USD
International
16,500 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Digital Marketing & Omnichannel Strategy
MBS School of Business - Campus Montpellier, Montpellier, France
24 monthsProgramme duration
16,500 USDTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach in order to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will discover what digital marketing means from a customer-centric perspective, and learn how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and deploying tools designed to enhance the consumer experience and increase your sales.
Programme objectives
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach in order to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will discover what digital marketing means from a customer-centric perspective, and learn how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and deploying tools designed to enhance the consumer experience and increase your sales.
Programme objectives
Admission Requirements
English Scores :
MSc en 2 ans : 750 TOEIC, 65 ICIMS, 80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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