24 monthsProgramme duration
16,500 USDTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach in order to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will discover what digital marketing means from a customer-centric perspective, and learn how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and deploying tools designed to enhance the consumer experience and increase your sales.
Programme objectives
- Understand the dynamics of digital marketing and omnichannel strategies
- Drive digital marketing strategies through a customer-centric approach
- Implement an omnichannel strategy built around the customer journey
- Define creative and innovative digital indicators to measure customer experience within your organisation
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach in order to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will discover what digital marketing means from a customer-centric perspective, and learn how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and deploying tools designed to enhance the consumer experience and increase your sales.
Programme objectives
- Understand the dynamics of digital marketing and omnichannel strategies
- Drive digital marketing strategies through a customer-centric approach
- Implement an omnichannel strategy built around the customer journey
- Define creative and innovative digital indicators to measure customer experience within your organisation
Admission Requirements
English Scores :
- MSc en 1 an : 790 TOEIC, 65 ICIMS, 88 TOEFL, 6 IELTS, 110 Duolingo English Test, Cambridge B2.
MSc en 2 ans : 750 TOEIC, 65 ICIMS, 80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
International
Scholarships
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