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Choosing the most effective influencers and Social Media tactics can transform a brand while the smart use of Artificial Intelligence has changed the way we analyse and choose marketing actions. On our MSc Digital Marketing course, you’ll learn how to use these marketing opportunities and learn how ideas can drive growth for businesses and make a positive contribution to society and globally.
Whatever you want to do after studying or coming from the world of work, you’ll gain the necessary soft and hard skills and experience to build your future career within the large spectrum of digital marketing applications and an ethical use of AI.
Marketing theory is key and we know that combining it with practical experience is the most valuable approach. You’ll have the opportunity to focus more on digital analytics or content marketing management, according to your preferences. Also, you’ll learn digital marketing and practice with real business contexts, state-of-the-art platforms and tools in our Social Media Marketing Lab to give you a competitive advantage in your employability.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Choosing the most effective influencers and Social Media tactics can transform a brand while the smart use of Artificial Intelligence has changed the way we analyse and choose marketing actions. On our MSc Digital Marketing course, you’ll learn how to use these marketing opportunities and learn how ideas can drive growth for businesses and make a positive contribution to society and globally.
Whatever you want to do after studying or coming from the world of work, you’ll gain the necessary soft and hard skills and experience to build your future career within the large spectrum of digital marketing applications and an ethical use of AI.
Marketing theory is key and we know that combining it with practical experience is the most valuable approach. You’ll have the opportunity to focus more on digital analytics or content marketing management, according to your preferences. Also, you’ll learn digital marketing and practice with real business contexts, state-of-the-art platforms and tools in our Social Media Marketing Lab to give you a competitive advantage in your employability.
Admission Requirements
110+
4+
6+
2.7+
65+
A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution.
31 Jul 2026
1 Year
Sep
Jan
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
12,300 GBP
International
19,600 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Digital Marketing
Headington Campus, Oxford, United Kingdom
12 monthsProgramme duration
19,600 GBPTuition Fee/year
31 Jul, 2026Application Deadline
Sep, JanStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Whatever you want to do after studying or coming from the world of work, you’ll gain the necessary soft and hard skills and experience to build your future career within the large spectrum of digital marketing applications and an ethical use of AI.
Marketing theory is key and we know that combining it with practical experience is the most valuable approach. You’ll have the opportunity to focus more on digital analytics or content marketing management, according to your preferences. Also, you’ll learn digital marketing and practice with real business contexts, state-of-the-art platforms and tools in our Social Media Marketing Lab to give you a competitive advantage in your employability.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Whatever you want to do after studying or coming from the world of work, you’ll gain the necessary soft and hard skills and experience to build your future career within the large spectrum of digital marketing applications and an ethical use of AI.
Marketing theory is key and we know that combining it with practical experience is the most valuable approach. You’ll have the opportunity to focus more on digital analytics or content marketing management, according to your preferences. Also, you’ll learn digital marketing and practice with real business contexts, state-of-the-art platforms and tools in our Social Media Marketing Lab to give you a competitive advantage in your employability.
Admission Requirements
A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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