Advertising, B.A.

As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production, and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. At SCAD, you'll learn to thrive in an industry that requires acute technical skills, fresh creative vision, and a knack for working with others. Discover your calling through The University for Creative Careers. Advertising is an ever-evolving field. In order to thrive in such an industry, many students choose to pursue a double major or related minor while they are here. You can explore new perspectives, harness diverse creative approaches, and develop a unique, well-rounded style — all while earning multiple degrees.