International Management (Marketing Management)

The MSc International Management (Marketing Management) is primarily aimed at a business graduate or a graduate from a related discipline who want to pursue a career in management or marketing. It will also appeal to those who are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience. This course has an applied nature and it allows students to work on live projects. The Marketing Analytics in Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer-service objectives.