Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or log in.
Ranked #48 globally for Marketing in the QS Business Masters Rankings 2026 and delivered by a triple-crown accredited business school, Birmingham's MSc Marketing will give you the strategic thinking, digital expertise, and analytical confidence that employers around the world are looking for. You will study core topics in marketing strategy, consumer behaviour, and research methods, then choose a specialist pathway in:
Digital Marketing
International Marketing
Responsible Marketing
You can shape the programme to fit your career direction through optional modules like Strategic Branding, Reputation Management, and Innovation Management and New Product Development. Practical experience is built into the programme. On the Digital Marketing Live Project module, you will analyse real trends, develop content, and produce a complete digital marketing strategy as a live piece of assessed work, all supported by a local digital marketing agency. Teaching is informed by current practice, not just theory. You will hear regularly from alumni and industry guest lecturers, and collaborate with students from our MSc Strategic Marketing and Consulting through shared social and networking events, building the professional relationships that matter beyond the classroom. In 2027 we'll be launching a MSc Marketing January intake. Our January intake offers the same world-class Birmingham education with a more intimate cohort experience, giving you closer access to staff and a tightly-knit peer group from day one. The January intake follows a slightly different programme structure. The Company Project, International Marketing pathway, and some optional modules are available to September starters only. January starters complete a dissertation and choose from the Digital Marketing or Responsible Marketing pathways.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Ranked #48 globally for Marketing in the QS Business Masters Rankings 2026 and delivered by a triple-crown accredited business school, Birmingham's MSc Marketing will give you the strategic thinking, digital expertise, and analytical confidence that employers around the world are looking for. You will study core topics in marketing strategy, consumer behaviour, and research methods, then choose a specialist pathway in:
Digital Marketing
International Marketing
Responsible Marketing
You can shape the programme to fit your career direction through optional modules like Strategic Branding, Reputation Management, and Innovation Management and New Product Development. Practical experience is built into the programme. On the Digital Marketing Live Project module, you will analyse real trends, develop content, and produce a complete digital marketing strategy as a live piece of assessed work, all supported by a local digital marketing agency. Teaching is informed by current practice, not just theory. You will hear regularly from alumni and industry guest lecturers, and collaborate with students from our MSc Strategic Marketing and Consulting through shared social and networking events, building the professional relationships that matter beyond the classroom. In 2027 we'll be launching a MSc Marketing January intake. Our January intake offers the same world-class Birmingham education with a more intimate cohort experience, giving you closer access to staff and a tightly-knit peer group from day one. The January intake follows a slightly different programme structure. The Company Project, International Marketing pathway, and some optional modules are available to September starters only. January starters complete a dissertation and choose from the Digital Marketing or Responsible Marketing pathways.
Admission Requirements
6.5+
67+
4.5+
176+
2:1 Honours degree or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.
30 Oct 2026
1 Year
Sep
Jan
Tuition fees
Domestic
17,460 GBP
International
33,660 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing MSc
Edgbaston Campus, Birmingham, United Kingdom
12 monthsProgramme duration
33,660 GBPTuition Fee/year
30 Oct, 2026Application Deadline
Sep, JanStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
You will study core topics in marketing strategy, consumer behaviour, and research methods, then choose a specialist pathway in:
- Digital Marketing
- International Marketing
- Responsible Marketing
You can shape the programme to fit your career direction through optional modules like Strategic Branding, Reputation Management, and Innovation Management and New Product Development.Practical experience is built into the programme. On the Digital Marketing Live Project module, you will analyse real trends, develop content, and produce a complete digital marketing strategy as a live piece of assessed work, all supported by a local digital marketing agency.
Teaching is informed by current practice, not just theory. You will hear regularly from alumni and industry guest lecturers, and collaborate with students from our MSc Strategic Marketing and Consulting through shared social and networking events, building the professional relationships that matter beyond the classroom.
In 2027 we'll be launching a MSc Marketing January intake. Our January intake offers the same world-class Birmingham education with a more intimate cohort experience, giving you closer access to staff and a tightly-knit peer group from day one.
The January intake follows a slightly different programme structure. The Company Project, International Marketing pathway, and some optional modules are available to September starters only. January starters complete a dissertation and choose from the Digital Marketing or Responsible Marketing pathways.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
You will study core topics in marketing strategy, consumer behaviour, and research methods, then choose a specialist pathway in:
- Digital Marketing
- International Marketing
- Responsible Marketing
You can shape the programme to fit your career direction through optional modules like Strategic Branding, Reputation Management, and Innovation Management and New Product Development.Practical experience is built into the programme. On the Digital Marketing Live Project module, you will analyse real trends, develop content, and produce a complete digital marketing strategy as a live piece of assessed work, all supported by a local digital marketing agency.
Teaching is informed by current practice, not just theory. You will hear regularly from alumni and industry guest lecturers, and collaborate with students from our MSc Strategic Marketing and Consulting through shared social and networking events, building the professional relationships that matter beyond the classroom.
In 2027 we'll be launching a MSc Marketing January intake. Our January intake offers the same world-class Birmingham education with a more intimate cohort experience, giving you closer access to staff and a tightly-knit peer group from day one.
The January intake follows a slightly different programme structure. The Company Project, International Marketing pathway, and some optional modules are available to September starters only. January starters complete a dissertation and choose from the Digital Marketing or Responsible Marketing pathways.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (1)
Accounting and Finance (Dubai) BSc
Accounting and Finance (Dubai) BSc
Accounting and Finance with Business Analytics BSc
Accounting and Finance with Business Analytics BSc
Accounting and Finance with Integrated Foundation Year (Dubai) BSc
Accounting and Finance with Integrated Foundation Year (Dubai) BSc
Business Management (Dubai) BSc
Business Management (Dubai) BSc
Business Management BSc
Business Management BSc
Business Management with Business Analytics BSc
Business Management with Business Analytics BSc
Business Management with Business Analytics and Year in Industry BSc
Business Management with Business Analytics and Year in Industry BSc
Business Management with Communications BSc
Business Management with Communications BSc
Business Management with Communications and Year in Industry BSc
Business Management with Communications and Year in Industry BSc
Business Management with Economics (Dubai) BSc
Business Management with Economics (Dubai) BSc
Business Management with Economics with Integrated Foundation Year (Dubai) BSc
Business Management with Economics with Integrated Foundation Year (Dubai) BSc
Business Management with Finance (Dubai) BSc
Business Management with Finance (Dubai) BSc
Business Management with Finance with Integrated Foundation Year (Dubai) BSc
Business Management with Finance with Integrated Foundation Year (Dubai) BSc
Business Management with Human Resource Management BSc
Business Management with Human Resource Management BSc
Business Management with Human Resource Management with Year in Industry BSc
Business Management with Human Resource Management with Year in Industry BSc
Business Management with Industrial Placement (Dubai) BSc
Business Management with Industrial Placement (Dubai) BSc
Business Management with Integrated Foundation Year (Dubai) BSc
Business Management with Integrated Foundation Year (Dubai) BSc
Business Management with Integrated Foundation Year and Industrial Placement (Dubai) BSc
Business Management with Integrated Foundation Year and Industrial Placement (Dubai) BSc
Business Management with Marketing (Dubai) BSc
Business Management with Marketing (Dubai) BSc
Business Management with Marketing BSc
Business Management with Marketing BSc
Business Management with Marketing and Industrial Placement (Dubai) BSc
Business Management with Marketing and Industrial Placement (Dubai) BSc
Business Management with Marketing and Integrated Foundation Year (Dubai) BSc
Business Management with Marketing and Integrated Foundation Year (Dubai) BSc
Business Management with Marketing and Year in Industry BSc
Business Management with Marketing and Year in Industry BSc
Business Management with Marketing with Industrial Placement and Integrated Foundation Year (Dubai) BSc
Business Management with Marketing with Industrial Placement and Integrated Foundation Year (Dubai) BSc
Business Management with Operations and Supply Chain Management BSc
Business Management with Operations and Supply Chain Management BSc
Business Management with Operations and Supply Chain Management and Year in Industry BSc
Business Management with Operations and Supply Chain Management and Year in Industry BSc
Business Management with Psychology (Dubai) BSc
Business Management with Psychology (Dubai) BSc
Business Management with Psychology with Integrated Foundation Year (Dubai) BSc
Business Management with Psychology with Integrated Foundation Year (Dubai) BSc
Business Management with Year in Industry BSc
Business Management with Year in Industry BSc
Economics (Dubai) BSc
Economics (Dubai) BSc
Economics BSc
Economics BSc
Economics and Politics BSc
Economics and Politics BSc
Economics with Integrated Foundation Year (Dubai) BSc
Economics with Integrated Foundation Year (Dubai) BSc
International Business BSc
International Business BSc
Marketing (Dubai) BSc
Marketing (Dubai) BSc
Marketing BSc
Marketing BSc
Marketing with Business Analytics BSc
Marketing with Business Analytics BSc
Marketing with Business Analytics and Year in Industry BSc
Marketing with Business Analytics and Year in Industry BSc
Marketing with Industrial Placement (Dubai) BSc
Marketing with Industrial Placement (Dubai) BSc
Marketing with Year in Industry BSc
Marketing with Year in Industry BSc
Mathematical Economics and Statistics BSc
Mathematical Economics and Statistics BSc
Money, Banking and Finance (Dubai) BSc
Money, Banking and Finance (Dubai) BSc
Money, Banking and Finance BSc
Money, Banking and Finance BSc
Money, Banking and Finance with Integrated Foundation Year (Dubai) BSc
Money, Banking and Finance with Integrated Foundation Year (Dubai) BSc
Business and Management (2)
AI in Management MSc
AI in Management MSc
Accounting and Finance (Dubai) MSc
Accounting and Finance (Dubai) MSc
Accounting and Finance MSc
Accounting and Finance MSc
Business Analytics MSc
Business Analytics MSc
Economics MSc
Economics MSc
Economics, AI and Data Science MSc
Economics, AI and Data Science MSc
Financial Economics MSc
Financial Economics MSc
Financial Management (Dubai) MSc
Financial Management (Dubai) MSc
Financial Management MSc
Financial Management MSc
Financial Technology MSc
Financial Technology MSc
International Business (Dubai) MSc
International Business (Dubai) MSc
International Business MSc
International Business MSc
Investments MSc
Investments MSc
Management MSc
Management MSc
Marketing (Dubai) MSc
Marketing (Dubai) MSc
Marketing MSc
Marketing MSc
Money, Banking and Finance MSc
Money, Banking and Finance MSc
Strategic Marketing and Consulting MSc
Strategic Marketing and Consulting MSc
Sustainable Finance MSc
Sustainable Finance MSc
Sustainable Innovation and Entrepreneurship (Dubai) MSc
Sustainable Innovation and Entrepreneurship (Dubai) MSc
Sustainable Innovation and Entrepreneurship MSc
Sustainable Innovation and Entrepreneurship MSc
Systems Thinking and Leadership Practitioner MSc / PGDip
Systems Thinking and Leadership Practitioner MSc / PGDip
Social Sciences and Management (2)
Human Resource Management (Dubai) MSc
Human Resource Management (Dubai) MSc
Human Resource Management MSc
Human Resource Management MSc
Supply Chain Management (Dubai) MSc
Supply Chain Management (Dubai) MSc
Supply Chain Management MSc
Supply Chain Management MSc
Full-Time MBA (3)
Master of Business Administration (Full-time, UK)
Master of Business Administration (Full-time, UK)
Online/Distance MBA (3)
MBA (Online)
MBA (Online)
MBA Clinical Leadership (Online)
MBA Clinical Leadership (Online)
MBA Engineering Leadership (Online)
MBA Engineering Leadership (Online)
Part-Time MBA (3)
MBA (Dubai)
MBA (Dubai)
Business and Management (1)
Accounting PhD
Accounting PhD
Economics PhD
Economics PhD
Finance PhD
Finance PhD
Management PhD
Management PhD
Marketing PhD
Marketing PhD
Strategy and International Business PhD
Strategy and International Business PhD