Bachelor of Business (Marketing)

Ranked in Top 2 percent of universities worldwide, Western Sydney University offers unlimited potential for students with the drive and determination to succeed.

With one of the most comprehensive range of courses in Australia, our curriculum and approach to flexible learning is designed to be a springboard for a successful career.

To ensure that students in the Western Sydney region and across Australia have access to a greater range of quality undergraduate opportunities, we invest in providing new study options and support services – such as The College, Advantage Entry Programs and scholarships – as pathways for entry and academic success.

The Academy at Western Sydney University offers advanced degrees that prepare you to thrive in the face of change and seize success at every opportunity. Whether your dream is to achieve as a professional, an entrepreneur or as an academic, you will learn to think differently and creatively.

With our growing international reach and reputation, we also provide our students with unlimited opportunity to learn, travel and work in more than 300 destinations across the globe.

We live in a fast-paced and ever-changing world. That’s why Western Sydney University consults with business and industry to develop postgraduate programs that respond to the challenges of a global workplace – with a focus on practical skills, critical thinking and professional accreditation so you graduate with marketable qualifications. We also offer you flexible study options, with variable entry and exit points, to suit your work and life commitments.

With a focus on equipping our graduates to be workplace ready, our curriculum reflects the needs of the world we live in. We acknowledge that in today’s changing world universities don’t have the monopoly on knowledge or education. In pioneering a model of co-created learning that treats our strategic partners as co-creators in education, we work with business and industry leaders to develop course content that meets the needs of employers, the jobs of the future and responds to the challenges of a global workplace.

Our approach recognises that learning doesn’t just happen in the classroom. Instead, we offer a combination of on-campus, online and clinical learning environments, with real-life work experience in professional and community settings.