BSc in Business, Asian Language and Culture - International Business in Asia

We all know that Asia is hugely important as the producer of more and more of the world’s goods and services. Asian markets are rapidly growing in both size and importance. We can also read about the increasing global economic, cultural and political influence of Asian countries in general and China in particular. However, from a business perspective Asia is much more than just big markets, high growth rates and economic power. It is about understanding a part of the world that is fundamentally and very quickly rewriting the rules of global competition and business.
Understanding new rules and a different playing field Companies need international business specialists that understand and can adapt business activities to the very different playing field that applies in an Asian context. The Western approach to trade is no longer dominant – now the East is doing business on its own terms. One example would be how Chinese state intervention and state subsidies shift the competitiveness of industries and companies. Another would be how very large Japanese and Korean business conglomerates create highly complex business environments. Furthermore, Asian firms have technological leadership in areas such as information and communications technology, robotics and artificial intelligence. Yet another example would be how historical and cultural patterns create a very different setting for negotiations, communication and relationships with partners in Korea, India or other countries. Asian business understanding is not an “add-on” to a traditional business education. It is a specialisation in itself.