BSc in International Business

In the BSc IB, you are taught how global markets and economies work and how companies strategically handle the problems that arise when they operate in a foreign market. For example, such challenges could be differences in legislation and regulations in international markets, differences in what foreign customers expect from certain products, how to manage financial resources when you operate in more than one country or dealing with strategic issues in the use and development of technology innovations in global markets.
Understanding the global business environment The global business environment will be one of the main focus points throughout the BSc IB programme. You will gain the macro perspective by learning how foreign markets work, how laws and regulations made by governments or institutions like the EU affect companies and how to formulate market-entry strategies based on the assessment of foreign market opportunities and competition.
You will also gain the industry perspective by learning how to identify and critically analyse key patterns and trends in various industries, how competition takes place on industry level and how the complexity, unpredictability and changing dynamics of an industry can affect a company.