Bachelor of Science in Business (BSB) in Marketing

This program provides students with knowledge of marketing principles, concepts, and fundamentals. Marketers are involved in both private and public sector organizations. Marketing is a crucial function in both business and nonprofit organizations. marketing professionals engage in a variety of activities including: analyzing and identifying customer needs; planning products (goods and services); managing products and brands; pricing products; promoting products; and distributing products. Students with an undergraduate degree in marketing often begin their careers in sales or retail management. Other entry level marketing positions - such as product management, market research, distribution and logistics - are available but require students to actively research and identify opportunities. Advertising positions are highly competitive and entry level positions may be difficult to attain immediately after college. Students who succeed as marketing majors are: creative, able to influence and persuade others, adaptable and flexible, analytical, planners and decision makers and people-oriented. The marketing major curriculum emphasizes: analytical skills, ability to interpret data, quantitative analysis, research skills, written communication, presentation skills, problem solving abilities and teamwork. Career resources in marketing, Advertising / Promotion - Client companies employ personnel to create advertising campaigns for their brands or to supervise the creative services provided by advertising agencies. Duties include identifying target audiences, selecting appropriate media, communicating an exciting, effective message to consumers, and assessing the impact of the message on sales and communications goals. The media (television, radio, newspapers, magazines, and electronic sites) employ individuals to provide advertising services to customers. Job titles include: assistant account executive, account coordinator, assistant media buyer, advertising sales representative, and research assistant. Marketing research - Professionals facilitate the gathering and interpreting of accurate and timely information for management decision-making such as identifying marketing opportunities and problems, monitoring marketing performance, and assessing marketing activities. Positions are available within companies or market research agencies for individuals to design research studies; gather, tabulate and analyze data; and communicate research information to management. Job titles include: research analyst, assistant market analyst. Product / brand management - Product or brand managers plan and direct the overall marketing activities for a particular brand or product. These managers coordinate marketing functions such as sales, advertising, sales promotions (coupons, free samples, in-store displays), market research, and physical movement of merchandise. Job titles include: marketing or sales trainee, assistant product manager, brand assistant. Sales - Many top executives of major corporations started their careers in selling because successful salespeople must develop effective communication skills, extensive product knowledge and account management skill. Many individuals remain in sales because it is one of the highest paying positions in most companies and allows for flexible work schedules. Business-to-business sales involve selling goods to businesses for resale to others as well as selling products to businesses for their own use. Retail sales include direct selling of goods and services to consumers. Job titles include: sales representative, manufacturer's representative, and field salesperson.