Master’s degree in Commercial Strategies Program By Universidad Panamericana (UP) |Top Universities

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The aim of the Master’s degree in Commercial Strategies is to develop professionals in the field of Marketing with the knowledge, skills, attitudes, and values they need to carry out successful strategic management of the brands and points of sale in their companies, with a deep respect for the human person.  Participants will show a profound knowledge of the concept of Brand, of the strategies behind decisions related to competition analysis, and of points of sale.
The Master’s degree in Commercial Strategies is oriented towards:
  • Undergraduates in the administrative-economic field, administration, communication, marketing, industrial engineering, or related fields who have completed their respective studies, especially students of Universidad Panamericana exercising the study of this specialty as a degree option. 
  • Graduates of other fields must present a diagnostic exam of knowledge of marketing.
  • Employees and executives who work in the area of ​​marketing and are directly responsible for marketing goods and services (Brand Assistant, Brand Managers, or similar positions).
  • Employees and executives of companies providing marketing services such as market research agencies, advertising agencies, promotional agencies, etc.
  • Entrepreneurs or business people who have completed their studies in higher education and wish to acquire the marketing knowledge offered in this specialist course.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The aim of the Master’s degree in Commercial Strategies is to develop professionals in the field of Marketing with the knowledge, skills, attitudes, and values they need to carry out successful strategic management of the brands and points of sale in their companies, with a deep respect for the human person.  Participants will show a profound knowledge of the concept of Brand, of the strategies behind decisions related to competition analysis, and of points of sale.
The Master’s degree in Commercial Strategies is oriented towards:
  • Undergraduates in the administrative-economic field, administration, communication, marketing, industrial engineering, or related fields who have completed their respective studies, especially students of Universidad Panamericana exercising the study of this specialty as a degree option. 
  • Graduates of other fields must present a diagnostic exam of knowledge of marketing.
  • Employees and executives who work in the area of ​​marketing and are directly responsible for marketing goods and services (Brand Assistant, Brand Managers, or similar positions).
  • Employees and executives of companies providing marketing services such as market research agencies, advertising agencies, promotional agencies, etc.
  • Entrepreneurs or business people who have completed their studies in higher education and wish to acquire the marketing knowledge offered in this specialist course.

Admission requirements

1 Year
Jan
May
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Universidad Panamericana  was founded in 1967 as a business school. The original group of scholars and business people who founded the Pan-American Institute of Top Business Management (IPADE), soon began promoting what is today Universidad Panamericana. The Pan-American Institute of Humanities (IPH), precursor to Universidad Panamericana, was founded in 1968. In 1978, IPH was elevated to the rank of university, and took the name Universidad Panamericana, even though both IPADE and IPH had initially conceived knowledge as being unitary and universal- that is, a university. Universidad Panamericana has four campi which give service to almost 12 thousand students in 33 degree programs. The first campus was inaugurated in Mexico City in 1968, the second in Guadalajara in 1981 and a third in Aguascalientes in 1989. Campus Santa Fe, also located in Mexico City, was inaugurated in 2011. As one university with one spirit, UP works daily on three foundational pillars: teaching, research, and transmission of culture. In virtue of an agreement between the Governing Board and the Prelature of Opus Dei, Universidad Panamericana has entrusted to that Prelature the spiritual attention and doctrinal guidance of all its activities. The University, in its few decades of life, has come to occupy a place as one of the top universities in Mexico.

MISSION : Educate persons who seek the truth and commit to it, promoting a Christian humanism which contributes to building a better world.

VISION : As a university, become a global referent through academic quality, ethical formation, and a Christian view of life. Be a university whose alumni are socially responsible and aspire to professional and personal fulfillment. Graduate students choose Boston University’s Questrom School of Business for a dynamic, innovative experience that prepares them for the rapidly evolving and highly competitive business landscape. They believe in Questrom’s mission of creating value for the world, where socially responsible and ethical behavior is an integral part of organizational decisions.

Universidad Panamericana  was founded in 1967 as a business school. The original group of scholars and business people who founded the Pan-American Institute of Top Business Management (IPADE), soon began promoting what is today Universidad Panamericana. The Pan-American Institute of Humanities (IPH), precursor to Universidad Panamericana, was founded in 1968. In 1978, IPH was elevated to the rank of university, and took the name Universidad Panamericana, even though both IPADE and IPH had initially conceived knowledge as being unitary and universal- that is, a university. Universidad Panamericana has four campi which give service to almost 12 thousand students in 33 degree programs. The first campus was inaugurated in Mexico City in 1968, the second in Guadalajara in 1981 and a third in Aguascalientes in 1989. Campus Santa Fe, also located in Mexico City, was inaugurated in 2011. As one university with one spirit, UP works daily on three foundational pillars: teaching, research, and transmission of culture. In virtue of an agreement between the Governing Board and the Prelature of Opus Dei, Universidad Panamericana has entrusted to that Prelature the spiritual attention and doctrinal guidance of all its activities. The University, in its few decades of life, has come to occupy a place as one of the top universities in Mexico.

MISSION : Educate persons who seek the truth and commit to it, promoting a Christian humanism which contributes to building a better world.

VISION : As a university, become a global referent through academic quality, ethical formation, and a Christian view of life. Be a university whose alumni are socially responsible and aspire to professional and personal fulfillment. Graduate students choose Boston University’s Questrom School of Business for a dynamic, innovative experience that prepares them for the rapidly evolving and highly competitive business landscape. They believe in Questrom’s mission of creating value for the world, where socially responsible and ethical behavior is an integral part of organizational decisions.

Postgrad programs