They say it’s never too early to make a bad impression, and this is entirely the case when it comes to cover letters. Even the smallest error may cause employers to put your application at the bottom of the pile or even throw it out completely. And so, with competition for graduate jobs as high as it’s ever been, here’s how to avoid the mistakes that everyone and their mum has made at least once when writing a cover letter.
1. Being overly formal
“Dear Sir/Madam…”
Depending on the types of graduate jobs you’re going for, this can be a make or break scenario. For example, if you’re writing a cover letter for a job at a top city firm, then formality will be very important. But, in comparison, if the hiring company is a trendy creative agency, it might be more conducive to take a more informal approach to show you would fit in with the organizational culture.
Either way, when applying for any role within any industry, your tone of address should be fully considered. With a small amount of research into the company and its values, you’ll be able to not only write in a style that fits the organization, but you’ll also be able to address the recruiter by his or her name, avoiding the awkward “sir/madam” approach.
2. Being too informal
On the opposing side of the court is the peril of being too informal. Being too jokey, too personal or too casual may send the message that you’re not serious about the job and therefore probably not the right person to fill the role. Sure, a conversational tone will often be well received, but if you do choose this tack, make sure that you stay professional (no anecdotes of a heavy night previous), don’t go off on too many tangents (no anecdotes about your cat), and don’t be tempted to force the niceness – a friendly tone is always better when it comes naturally.
In addition, a conversational tone is no excuse for sloppy writing. Whichever road you take, your cover letter should be extremely well-written and error-free. See point number five!
3. Using a stock cover letter
Using a stock cover letter is quick and efficient and can allow you to apply to multiple graduate jobs very quickly. Be that as it may, you’ll be better off chucking it in the bin. As short as you are on time and money, using a stock cover letter to apply for graduate jobs shows laziness as well as a suggestion that you’re not really bothered about that particular position. More often than not, employers can spot these stock cover letters a mile off.
As a compromise, you might want to make a list (bullet points or short paragraphs) of all the reasons why you are great, what skills you’ve learned recently and what you’re particularly good at in your current role. Then, when applying for a specific job, look at this list and include the points that are most relevant to the job in your cover letter. That way, not only are you going to remember everything worth mentioning about yourself, but you’re also going to sound fresh and invested in every application.



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