<p>Sponsored by <a href="http://www.lumsa.it/en/teaching_master_degree_marketing_digital_communication" target="_blank" rel="noopener noreferrer">LUMSA</a></p>
<p>If watching the hit television series Mad Men has left you hankering for a job in <a href="http://www.lumsa.it/en/teaching_master_degree_marketing_digital_communication" target="_blank" rel="noopener noreferrer">marketing or advertising</a>, you might be pleased to learn that the industry has evolved way past scribbling down pithy slogans on cocktail napkins and drinking around-the-clock.</p>
<p>Thanks to mobile expansion and the rise of social media, data mining, artificial intelligence and virtual reality, businesses have adopted a number of new digital practices and technologies at a dizzying speed to cater to millennials,<a href="https://www.theguardian.com/media-network/2013/oct/18/content-marketing-advertising" target="_blank" rel="nofollow noopener noreferrer"> blurring the traditional boundaries between journalism, marketing and advertising</a>.</p>
<p>We spoke to the digital specialists running LUMSA’s<a href="http://www.lumsa.it/en/teaching_master_degree_marketing_digital_communication" target="_blank" rel="noopener noreferrer"> MSc in Marketing and Digital Communications</a> to give you the lowdown on hot new advertising and marketing jobs that should be on your radar if you’re starting out in 2017.</p>
1. Community manager
<p><strong>The job in a nutshell:</strong> According to the <a href="http://www.socialmediaexaminer.com/social-media-marketing-trends-for-small-business/" target="_blank" rel="noopener noreferrer">Social Media Examiner</a>, 92% of marketers report that social media is important to their business. Working as a community manager, you will be in charge of starting discussions online and converting internet users into sign-ups for a site. Think of it as the modern-day internet equivalent of Don Draper popping into his favorite dimly-lit bar, ordering an Old Fashioned and asking the bartender whether he would consider switching to Lucky Strikes.</p>
<p><strong>Salary</strong>: According to <a href="https://www.glassdoor.co.uk/Salaries/community-manager-salary-SRCH_KO0,17.htm" target="_blank" rel="nofollow noopener noreferrer">Glassdoor</a>, a community manager could expect to make on average £29,718 in the UK, ≈US$38,400 (June 2017), €25,071 in <a href="https://www.glassdoor.de/Geh%C3%A4lter/community-manager-gehalt-SRCH_KO0,17.htm" target="_blank" rel="nofollow noopener noreferrer">Germany</a>, ≈US$28,500 (May 2017) and €45,225 in <a href="https://www.glassdoor.fr/Salaires/community-manager-salaire-SRCH_KO0,17.htm" target="_blank" rel="nofollow noopener noreferrer">France</a>, ≈US$51,500 (April 2017).</p>
2. Social media manager
<p><strong>The job in a nutshell:</strong> A social media manager updates and manages social media channels (currently this is usually a mix of Snapchat, Instagram, Twitter, Facebook, Pinterest, YouTube and Google+) for an organisation, and is in charge of crafting an overall strategy to increase sales, exposure, customer engagement and brand loyalty, using data metrics like engagement and reach.</p>
<p><strong>Salary</strong>: According to PayScale, you could expect to earn around €18,000 in Italy, ≈US$20,500, CHF 72,000 in Switzerland, ≈US$74,300, €31,015 in Germany, ≈US$35,300 (May 2017) though salaries do vary depending on your employer, geographical location and years of experience.</p>



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