B.A., B.S. in Communication - Public Relations

Communication majors study theory and practice in a focused set of courses designed to maximize professional development. Communication graduates are prepared for careers in multimedia fields, journalism, public relations, and human communication. The program offers excellent preparation for graduate studies. An important feature of the program is its emphasis on blending classroom learning with practical experience and co curricular activities that result in exciting and challenging study. Most courses in the major feature structured team-based work that prepares students for a contemporary workplace. Students gain practical skills and experience by conducting independent research or producing creative projects, completing internships, and pursuing community engagement through client-based and volunteer experiences with various on-campus and community-based organizations, including television and radio stations, newspapers, not-for-profit agencies and associations. These experiences help students build a portfolio and receive professional assessment of work that may lead to employment after graduation. Students benefit from mid-size to smaller classes taught by award-winning faculty who have a diversity of specialties. Department faculty hold doctoral degrees, engage in research, and publish within their specializations. Facilities available for student research and activities include multimedia production studios, equipment support for field production, public relations production laboratory, and various instructional laboratory spaces. Communication majors are actively involved in several student organizations, including the Public Relations Student Society of America, Sycamore Video, WISU-FM, a 13,500-watt stereo radio station, and Lambda Pi Eta, a communication honor society. Careers Public Relations Advertising manager Audience analyst Corporate public affairs specialist Creative director Development officer Fundraiser Lobbyist Marketing specialist Media analyst Media planner News writer Press agent Publicity manager Public opinion researcher