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In today’s commercial world the skill set that is
expected from a professional is much more diverse than
it was just a few decades ago. Parallel to embracing
globalization, managers need to be aware of local
market characteristics and should also possess the
skills and knowledge to access these markets with
digital means. The ICDM programme not only offers
students a unique combination of skills and knowledge
in marketing and sales, digitalisation, social media
and international commerce but also opportunities
to pursue professional projects at various local and
multinational companies.
PROGRAMME STRENGTHS
Putting theory into practice through real world
commercial and digital marketing missions
Designed in collaboration with local and international
partner companies
Opportunity to build an international network of
students and professionals from different sectors and
cultural backgrounds
TARGETED SKILLS
Mastery of digital tools (e.g. webpage design,
Google Analytics, SEO, creating social networks
presence and managing online communities…)
An understanding of global economic and
commercial trends as well as local business
practices
Strong competencies in building marketing
strategy and the use of marketing tools and sales
techniques
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In today’s commercial world the skill set that is
expected from a professional is much more diverse than
it was just a few decades ago. Parallel to embracing
globalization, managers need to be aware of local
market characteristics and should also possess the
skills and knowledge to access these markets with
digital means. The ICDM programme not only offers
students a unique combination of skills and knowledge
in marketing and sales, digitalisation, social media
and international commerce but also opportunities
to pursue professional projects at various local and
multinational companies.
PROGRAMME STRENGTHS
Putting theory into practice through real world
commercial and digital marketing missions
Designed in collaboration with local and international
partner companies
Opportunity to build an international network of
students and professionals from different sectors and
cultural backgrounds
TARGETED SKILLS
Mastery of digital tools (e.g. webpage design,
Google Analytics, SEO, creating social networks
presence and managing online communities…)
An understanding of global economic and
commercial trends as well as local business
practices
Strong competencies in building marketing
strategy and the use of marketing tools and sales
techniques
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc. in International Commerce & Digital Marketing
ESC Clermont Business School, Clermont, France
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to embracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means. The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.
PROGRAMME STRENGTHS
TARGETED SKILLS
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to embracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means. The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.
PROGRAMME STRENGTHS
TARGETED SKILLS
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (1)
Bachelor in International Management
Bachelor in International Management
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MSc. in Business Intelligence & Analytics
MSc. in Business Intelligence & Analytics
MSc. in Corporate Finance & Fintech
MSc. in Corporate Finance & Fintech
MSc. in International Commerce & Digital Marketing
MSc. in International Commerce & Digital Marketing
MSc. in Project Management
MSc. in Project Management
MSc. in Purchasing & Supply Chain Management
MSc. in Purchasing & Supply Chain Management
MSc. in Strategy & Design for the Anthropocene
MSc. in Strategy & Design for the Anthropocene
Master in Management
Master in Management