Programme overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Become a key player in digital business

You’d like to develop digital business concepts or even start and manage your own business? With the Digital Economy MSc, you can become an expert on the latest digital developments. Learn how to apply digital business models and solutions and become a leading player in innovation.

5 reasons to study Digital Economy

Focus on the growing digital market
A deep understanding of digital transformation
Interdisciplinary structure
Global research leader in cryptoeconomics
Excellent job prospects

The master’s program

In your first year, you gain an in-depth understanding of how the markets for digital products and businesses work. How are digital companies set up? How do digital business models work? And how are new information systems designed and prototyped? You will learn to develop strategies for digital enterprises and create digital value for society. In your second year, you have the opportunity to specialize by choosing from various projects and electives. You can choose between a research lab (the foundation for an academic career path) or an industry lab (in cooperation with our corporate partners) and kick off your career as a digital innovator.

Application and admission

Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.

Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June)

Tuition Fees

As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/students/administrative-information/tuition-fees-students-union-oeh-dues/

Programme overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Become a key player in digital business

You’d like to develop digital business concepts or even start and manage your own business? With the Digital Economy MSc, you can become an expert on the latest digital developments. Learn how to apply digital business models and solutions and become a leading player in innovation.

5 reasons to study Digital Economy

Focus on the growing digital market
A deep understanding of digital transformation
Interdisciplinary structure
Global research leader in cryptoeconomics
Excellent job prospects

The master’s program

In your first year, you gain an in-depth understanding of how the markets for digital products and businesses work. How are digital companies set up? How do digital business models work? And how are new information systems designed and prototyped? You will learn to develop strategies for digital enterprises and create digital value for society. In your second year, you have the opportunity to specialize by choosing from various projects and electives. You can choose between a research lab (the foundation for an academic career path) or an industry lab (in cooperation with our corporate partners) and kick off your career as a digital innovator.

Application and admission

Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.

Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June)

Tuition Fees

As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/students/administrative-information/tuition-fees-students-union-oeh-dues/

Admission Requirements

Completion of or enrollment in a relevant Bachelor's program or other equivalent degree program at a recognized Austrian or foreign post-secondary institution. To be considered relevant, the completed program has to meet the following criteria:

Relevant Bachelor's program or other equivalent degree program (worth at least 180 ECTS credits). The Bachelor programs in Business and Economics (BBE), Business Law (BAWIRE) and Business, Economics and Social Sciences (BAWISO) at Vienna University of Economics and Business are considered relevant
If you apply with an equivalent degree program, examinations have to be documented in the following subjects:

a relevant prior degree with at least 180 ECTS, incl. examinations in relevant areas,
sufficient proficiency in English,
Achievement potential,
Proof of aptitude.

Application Deadline

08 Mar 2026

Program Duration

2 Years

Starting Month(s)

Oct

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles: