Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.

It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2023.

5 reasons to study Marketing at WU:

You will acquire essential analytical and creative marketing skills
You will be part of an international student community
QS Masters in Marketing Ranking 2020: 9th place
You will get in contact with many major companies and corporate partners
You will have excellent career opportunities

Application and admission

Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.

Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June)

Tuition Fees

As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/students/administrative-information/tuition-fees-students-union-oeh-dues/

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.

It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2023.

5 reasons to study Marketing at WU:

You will acquire essential analytical and creative marketing skills
You will be part of an international student community
QS Masters in Marketing Ranking 2020: 9th place
You will get in contact with many major companies and corporate partners
You will have excellent career opportunities

Application and admission

Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.

Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June)

Tuition Fees

As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/students/administrative-information/tuition-fees-students-union-oeh-dues/

Admission Requirements

GMAT

500+

IELTS

7+

TOEFL

100+

GPA

2.5+

Application Deadline

08 Mar 2025

Program Duration

2 Years

Starting Month(s)

Oct

Tuition Fee and Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.