Marketing, MSc WU Program By WU (Vienna University of Economics and Business) |Top Universities
  • Degree MSc
  • Study Level Masters
  • Study Mode On Campus
  • Subject Business & Management Studies
  • Duration 24 months
  • Start date Oct
  • Application Deadline 08 Mar, 2022

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The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services. 

It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2021.

5 reasons to study Marketing at WU:

  • You will acquire essential analytical and creative marketing skills
  • You will be part of an international student community
  • QS Masters in Marketing Ranking 2020: 9th place
  • You will get in contact with many major companies and corporate partners
  • You will have excellent career opportunities

Watch the video if you want to learn more about the program.

Application and admission

Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.

Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June 2022)

WU Master's Day

If you are interested in studying at WU Vienna and would like to get more information on the 9 English-Language and 7 German-Language programs, you are invited to visit our online event WU Master's Day on November 24, 2021. You will have the opportunity to attend online live sessions and chat with program directors and managers. Please find more information here:


About University

About Vienna University of Economics and Business (WU) 

WU is a renowned public university of business and economics in Vienna, Austria. WU has an international outlook and is actively working to live up to its social responsibility as an educational institution for the leaders of tomorrow.


If you decide to study at WU, you will not only receive an academically well-founded and high quality education, but also the qualifications and preparation you need to take on responsibility in business and society. WU students acquire the diverse skill set they need to help face the economic, social, legal, and ecological challenges of our time.

WU’s high quality standards are confirmed by its triple international accreditation by EQUIS1), AACSB2), and AMBA3), the three leading international accreditation providers for business and economics universities. Fewer than 1% of universities worldwide can claim the triple accreditation. WU is one of only six universities in the German-speaking world to belong to this exclusive group of schools.

In the most recent Financial Times European Business School Ranking, WU placed 34th out of 90 leading European business schools ranked this year. WU has moved up 7 places from last year, scoring one of its best results ever since its inclusion in this ranking.


WU is home to researchers who rank among the best in their disciplines. Our students benefit from WU’s research activities as well, because the courses taught at WU draw on the latest research findings to ensure that the knowledge and skills WU teaches its students are cutting-edge and up-to-date.

Innovation has a long tradition at WU. WU is a university that not only recognizes current trends, but embraces them early on. Recent innovations at WU include the establishment of the Research Institute for Cryptoeconomics. This new area of research focuses on blockchain technologies, digitalization, and the future of the internet.

Vienna attracts a highly international student body, and WU is home to 23,000 students from over 100 countries. WU also boasts a highly international faculty. As a student, you benefit from the comprehensive experience our teachers have gained at prestigious universities all over the world. All of this contributes to the highly international environment WU has to offer.

Are you interested in spending a semester abroad in, say, London or Shanghai? WU’s network of about 240 partner universities around the globe offers our bachelor’s students exchange opportunities at Europe’s most-renowned universities, like Copenhagen Business School or Bocconi University, as well as high-profile schools in Asia, Australia, and North and South America.

WU’s ZBP Career Center provides advisory and support services to students to help them find attractive employment and to support their career development even before they graduate. Every year, the Career Center posts over 2,000 job advertisements. It serves as a reliable point of contact that will assist you with your first step towards your dream career. With the establishment of the WU Entrepreneurship Center, WU has recently been placing special emphasis on startups and the attractive career opportunities available to entrepreneurs. The establishment of the center demonstrates clearly that WU recognizes innovation and entrepreneurial thinking as key skills for the future. The WU Entrepreneurship Center is the university’s hub for all students interested in starting their own business.

Alumni are an important part of the WU community. Through an international network with hubs around the world, networking events, panel discussions, and a direct line to your alma mater – alumni stay in touch with WU for a lifetime.

For many years, Vienna has owned the top spot in the quality of living ranking issued by the international consulting firm Mercer. Last year, Vienna was also number 1 in the “Best Cities for Startups” ranking, and this year it has topped the “World’s 10 Greenest Cities” ranking. Campus WU is located at the heart of Vienna and boasts modern architecture, many communicative areas for exchanging ideas, and a variety of places to eat out. The unique, colorful campus grounds are almost a little city unto itself. With these advantages, WU draws a lot of attention internationally. 


The tuition fees for EU citizens are € 363,36 per semester and € 726,72 per semester for Non-EU and Non-EEA citizens.


If you are interested in studying at WU Vienna and would like to get more information on the 3 bachelor programs or the 8 English-Language and 7 German-Language master programs, you are invited to visit our online event WU Bachelor's Day ( an November 23, 2021 and WU Master's Day a day later on November 24, 2021. You will have the opportunity to attend online live sessions and chat with program directors and managers. You can find more information on WU Master's Day here:

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