Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or log in.
Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing. Program Objectives Students will understand the domestic and global aspects of product management, pricing, distribution, and promotion of goods, services, and ideas that satisfy both consumer and organizational buyers. Students will understand the marketing process and its interaction with the legal, political, economic, social, cultural, technological, competitive, and ethical environments. This understanding of the marketing process includes competitive analysis and strategic planning and how these functions facilitate the operation of the overall organization.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing. Program Objectives Students will understand the domestic and global aspects of product management, pricing, distribution, and promotion of goods, services, and ideas that satisfy both consumer and organizational buyers. Students will understand the marketing process and its interaction with the legal, political, economic, social, cultural, technological, competitive, and ethical environments. This understanding of the marketing process includes competitive analysis and strategic planning and how these functions facilitate the operation of the overall organization.
Admission Requirements
6.5+
100+
79+
Students who meet the following requirements may be admitted: ACT composite score of 26/SAT 1240 or greater, and require no remedial courses. A remedial course is not required if their ACT/SAT sub score is: English ≥ 18/450; Math ≥ 19/500. English Language Requirements All undergraduates whose first language is not English must take the Test of English as a Second Language (TOEFL) and score higher than 525 (195 on the computer-based test) in order to be admitted.
48 Months
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Marketing
48 monthsProgramme duration
Jan-2000Starting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (7)
Bachelor of Arts in English
Bachelor of Arts in English
Bachelor of Arts in History
Bachelor of Arts in History
Bachelor of Arts in Modern Language
Bachelor of Arts in Modern Language
Bachelor of Arts in Music
Bachelor of Arts in Music
Bachelor of Fine Arts in Art - Graphic Design
Bachelor of Fine Arts in Art - Graphic Design
Bachelor of Fine Arts in Art - Studio
Bachelor of Fine Arts in Art - Studio
Bachelor of Interior Design
Bachelor of Interior Design
Bachelor of Science in Architectural Studies
Bachelor of Science in Architectural Studies
Business and Management (7)
B.S. in Fashion Merchandising and Retail Studies
B.S. in Fashion Merchandising and Retail Studies
Bachelor of Science in Business Administration
Bachelor of Science in Business Administration
Bachelor of Science in Business Economics
Bachelor of Science in Business Economics
Bachelor of Science in Management
Bachelor of Science in Management
Bachelor of Science in Marketing
Bachelor of Science in Marketing
Engineering and Technology (7)
B.S. in Chemical Engineering
B.S. in Chemical Engineering
B.S. in Civil Engineering
B.S. in Civil Engineering
B.S. in Computer Science
B.S. in Computer Science
B.S. in Construction Engineering Technology
B.S. in Construction Engineering Technology
B.S. in Cyber Engineering
B.S. in Cyber Engineering
B.S. in Electrical Engineering
B.S. in Electrical Engineering
B.S. in Electrical Engineering Technology
B.S. in Electrical Engineering Technology
B.S. in Industrial Engineering
B.S. in Industrial Engineering
B.S. in Mechanical Engineering
B.S. in Mechanical Engineering
B.S. in Nanosystems Engineering
B.S. in Nanosystems Engineering
Bachelor of Interdisciplinary Studies (BIS)
Bachelor of Interdisciplinary Studies (BIS)
Bachelor of Science in Aviation Management
Bachelor of Science in Aviation Management
Bachelor of Science in Computer Information Systems
Bachelor of Science in Computer Information Systems
Bachelor of Science in Geographic Information Science
Bachelor of Science in Geographic Information Science
Bachelor of Science in Health Informatics and Information Management
Bachelor of Science in Health Informatics and Information Management
Bachelor of Science in Professional Aviation
Bachelor of Science in Professional Aviation
Life Sciences and Medicine (7)
B.S. in Agricultural Business
B.S. in Agricultural Business
B.S. in Animal Science
B.S. in Animal Science
B.S. in Biology
B.S. in Biology
B.S. in Biomedical Engineering
B.S. in Biomedical Engineering
B.S. in Medical Technology
B.S. in Medical Technology
B.S. in Nutrition and Dietetics
B.S. in Nutrition and Dietetics
Bachelor of Arts in Pre-Professional Speech-Language Pathology
Bachelor of Arts in Pre-Professional Speech-Language Pathology
Bachelor of Arts in Psychology
Bachelor of Arts in Psychology
Bachelor of Science in Forestry
Bachelor of Science in Forestry
Natural Sciences (7)
B.S. in Chemistry
B.S. in Chemistry
B.S. in Environmental Science
B.S. in Environmental Science
B.S. in Mathematics
B.S. in Mathematics
B.S. in Physics
B.S. in Physics
Others (7)
Bachelor of Science in Accounting
Bachelor of Science in Accounting
Bachelor of Science in Finance
Bachelor of Science in Finance
Social Sciences and Management (7)
B.S. in Family and Child Studies
B.S. in Family and Child Studies
Bachelor of Arts in Communication
Bachelor of Arts in Communication
Bachelor of Arts in Political Science
Bachelor of Arts in Political Science
Bachelor of Arts in Sociology
Bachelor of Arts in Sociology
Bachelor of Science in Early Childhood Education - Grades PK-3
Bachelor of Science in Early Childhood Education - Grades PK-3
Bachelor of Science in Elementary Education and Special Education Mild / Moderate Grades 1-5
Bachelor of Science in Elementary Education and Special Education Mild / Moderate Grades 1-5
Bachelor of Science in Elementary Education – Grades 1-5
Bachelor of Science in Elementary Education – Grades 1-5
Bachelor of Science in Exercise and Health Promotion
Bachelor of Science in Exercise and Health Promotion
Bachelor of Science in Health and Physical Education – Grades K-12
Bachelor of Science in Health and Physical Education – Grades K-12
Bachelor of Science in Kinesiology and Health Sciences
Bachelor of Science in Kinesiology and Health Sciences
Bachelor of Science in Middle School Education - Grades 4 - 8
Bachelor of Science in Middle School Education - Grades 4 - 8
Bachelor of Science in Secondary Education and Teaching - Grades 6-12
Bachelor of Science in Secondary Education and Teaching - Grades 6-12
Business and Management (4)
DBA - Doctor of Business Administration
DBA - Doctor of Business Administration
Engineering and Technology (4)
PhD - Doctor of Philosophy in Engineering
PhD - Doctor of Philosophy in Engineering
Life Sciences and Medicine (4)
Doctor of Audiology (Au.D)
Doctor of Audiology (Au.D)
PhD - Doctor of Philosophy in Counseling Psychology
PhD - Doctor of Philosophy in Counseling Psychology
PhD - Doctor of Philosophy in Industrial / Organizational Psychology
PhD - Doctor of Philosophy in Industrial / Organizational Psychology
Social Sciences and Management (4)
Doctor of Education degree in Educational Leadership
Doctor of Education degree in Educational Leadership