12 monthsProgramme duration
8,500 GBPTuition Fee/year
Jan, Apr, Jul, OctStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Strategic marketing course emphasises ethical considerations and sustainability, innovative thinking, and the application of advanced techniques such as Artificial Intelligence and digital marketing. Graduates will be able to critically evaluate and develop their strategic marketing management skills and create effective marketing plans, research consumer behaviour, utilise tools for customer profiling, and analyse marketing communication strategies. With access to cutting-edge practices and a strategic mindset, students will be prepared to lead teams and effectively engage with global audiences.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Strategic marketing course emphasises ethical considerations and sustainability, innovative thinking, and the application of advanced techniques such as Artificial Intelligence and digital marketing. Graduates will be able to critically evaluate and develop their strategic marketing management skills and create effective marketing plans, research consumer behaviour, utilise tools for customer profiling, and analyse marketing communication strategies. With access to cutting-edge practices and a strategic mindset, students will be prepared to lead teams and effectively engage with global audiences.
Admission Requirements
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
Tuition fees
Domestic
International
Scholarships
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