Bachelor in Marketing offered by Unicaf University

Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.


Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.
Aims of the Programme
The aims of the programme are the following:

1. To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
2. To enable graduates to communicate effectively and think creatively.

Objectives of the Programme

1. The objectives of the programme are to provide to the student the opportunity to:
2. Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
3. Apply the key methodologies and tools in different organization settings.
4. Acquire specialized knowledge in marketing communications.
5. Interpret and evaluate issues involved in organizational decision-making through the application of problem-solving frameworks.
6. Apply marketing strategies in a variety of settings and organizations.