Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

Online

Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.
Aims of the Programme
The aims of the programme are the following:

To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
To enable graduates to communicate effectively and think creatively.

Objectives of the Programme

The objectives of the programme are to provide to the student the opportunity to:
Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
Apply the key methodologies and tools in different organization settings.
Acquire specialized knowledge in marketing communications.
Interpret and evaluate issues involved in organizational decision-making through the application of problem-solving frameworks.
Apply marketing strategies in a variety of settings and organizations.

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

Online

Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.
Aims of the Programme
The aims of the programme are the following:

To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
To enable graduates to communicate effectively and think creatively.

Objectives of the Programme

The objectives of the programme are to provide to the student the opportunity to:
Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
Apply the key methodologies and tools in different organization settings.
Acquire specialized knowledge in marketing communications.
Interpret and evaluate issues involved in organizational decision-making through the application of problem-solving frameworks.
Apply marketing strategies in a variety of settings and organizations.

Admission Requirements

Program Duration

4 Years

Starting Month(s)

Jan

Starting Month(s)

Feb

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

Bachelor in Marketing offered by Unicaf University

48 monthsProgramme duration

MarketingMain Subject Area

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Important Dates

Scholarships

Scholarships

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