Master of Science in Digital Marketing offered by Liverpool John Moores University
24 monthsProgramme duration
Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov, DecStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
Online
Educational Aims:
The programme aims to equip the students with the knowledge and practical skills to develop, manage and lead digital marketing activity. The programme will also develop skills to be able to identify where digital marketing fits within the business environment through critical reflection and practice-based learning.
More specifically the programme aims to enable students to:
- Understand the digital marketing industry.
- Manage the digital marketing function in practice, based on relevant and appropriate management theory and emerging technologies.
- Develop the analytical skills to identify, interpret and respond to the marketing environment and digital marketing capabilities of an organisation.
- Develop the practical skills relating to key software deemed important by industry.
- Carry out independent academic research
- Work professionally and communicate effectively with colleagues
Learning Outcomes:
A student successfully completing the programme of study will have acquired the following subject knowledge and understanding as well as skills and other attributes.
A student who is eligible for this award will be able to:
1. Critically evaluate best practice methods for online presence.
2. Demonstrate the ability to use a variety of practical digital tools.
3. Critically apply academic theory to a variety of practical tasks.
4. Use adequate analytic tools and techniques to transform data into actionable insight.
5. Critically evaluate the impact of the business environment in influencing the strategy and success of an organisations digital marketing approach.
6. Critically evaluate potential avenues of digital marketing strategy to create value and improve organisational performance.
7. Develop an understanding of how to design and deliver strategic digital tools to a specified target audience.
8. Develop a critical understanding of the structure and implementation of an effective digital marketing campaign.
9. Critically evaluate key aspects of consumer psychology.
10. Critically analyse human cognitive abilities and how they manifest in a context such as online consumer decision making.
11. Critically evaluate and examine research approaches with particular reference to digital marketing.
12. Develop a research proposal for examining digital marketing within an academic or practical environment.
13. Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature.
14. Demonstrate effective time management skills in completing the project within an agreed timescale.
15. Develop a practical understanding of key digital software in the industry.
16. Develop an understanding of the skills and knowledge that the digital industry currently demands.
17. Demonstrate a practical skill base through the creation of a digital portfolio
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
Online
Educational Aims:
The programme aims to equip the students with the knowledge and practical skills to develop, manage and lead digital marketing activity. The programme will also develop skills to be able to identify where digital marketing fits within the business environment through critical reflection and practice-based learning.
More specifically the programme aims to enable students to:
- Understand the digital marketing industry.
- Manage the digital marketing function in practice, based on relevant and appropriate management theory and emerging technologies.
- Develop the analytical skills to identify, interpret and respond to the marketing environment and digital marketing capabilities of an organisation.
- Develop the practical skills relating to key software deemed important by industry.
- Carry out independent academic research
- Work professionally and communicate effectively with colleagues
Learning Outcomes:
A student successfully completing the programme of study will have acquired the following subject knowledge and understanding as well as skills and other attributes.
A student who is eligible for this award will be able to:
1. Critically evaluate best practice methods for online presence.
2. Demonstrate the ability to use a variety of practical digital tools.
3. Critically apply academic theory to a variety of practical tasks.
4. Use adequate analytic tools and techniques to transform data into actionable insight.
5. Critically evaluate the impact of the business environment in influencing the strategy and success of an organisations digital marketing approach.
6. Critically evaluate potential avenues of digital marketing strategy to create value and improve organisational performance.
7. Develop an understanding of how to design and deliver strategic digital tools to a specified target audience.
8. Develop a critical understanding of the structure and implementation of an effective digital marketing campaign.
9. Critically evaluate key aspects of consumer psychology.
10. Critically analyse human cognitive abilities and how they manifest in a context such as online consumer decision making.
11. Critically evaluate and examine research approaches with particular reference to digital marketing.
12. Develop a research proposal for examining digital marketing within an academic or practical environment.
13. Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature.
14. Demonstrate effective time management skills in completing the project within an agreed timescale.
15. Develop a practical understanding of key digital software in the industry.
16. Develop an understanding of the skills and knowledge that the digital industry currently demands.
17. Demonstrate a practical skill base through the creation of a digital portfolio
Admission Requirements
- An accredited UK Honours degree in a relevant discipline with minimum 2.2 classification or international equivalent. Some related professional qualifications at the appropriate level may also be considered.
- Official transcripts from all universities, colleges and other post-secondary educational institutions attended.
- English Proficiency: IELTS (Academic) with an overall score of at least 6.0 (and no individual component lower than 5.5) or equivalent English language qualifications. Students who do not hold the above English language qualifications are required to take the online Academic English Placement Test. This is an IELTS-type test (Reading & Writing) where an overall score of 6.0 (with no individual component lower than 5.5) is required.
- Personal Statement (minimum 500 words) explaining why the programme interests the student, what makes the student a suitable candidate, how the programme will benefit the student's career progression and any relevant skills or work experience that will support the application.
- Up to date CV
- Two references (academic or professional) listed on CV stating referee’s full name, contact details, and relationship to the applicant.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Get closer to your dream programme
Your consent preferences have been set.
Time to start exploring.
Your account has been removed.
You can still browse the site or sign up again once you have parental consent.
Get closer to your dream programme