10,335 USDTuition Fee/year
Jan, AugStarting Month
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Program Overview
The BSc Marketing degree program offered at AU provides education of international standard and caters to the needs of all the employment sectors locally, regionally and globally. The program provides students with a wide range of knowledge in the various functional areas of business, as well as prepares them with comprehensive knowledge of successful management of the marketing mix. This major not only produces capable individuals who can address the challenging issues of businesses and the dynamic market but it also equips students with the academic credentials required to pursue higher education in national and international universities.
Mission To provide quality education i.e., providing an education process of having decided what are the major areas that the students should understand and be able to do and qualities they should develop to be efficient and effective in his/her job endeavors. Accordingly, both structure and curricula are designed to achieve those capabilities and qualities.
Program Goals
- Provide students with basic understanding of business, with special focus on marketing and its role in business.
- Develop entrepreneurial skills in students, including environmental analytical skills and proper communication skills, that helps organizations in decisions making.
- Develop skills of ethical marketing and business reasoning, critical thinking and problem-solving in local, regional and international business environment.
- Enable students to conduct and interpret marketing research.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Program Overview
The BSc Marketing degree program offered at AU provides education of international standard and caters to the needs of all the employment sectors locally, regionally and globally. The program provides students with a wide range of knowledge in the various functional areas of business, as well as prepares them with comprehensive knowledge of successful management of the marketing mix. This major not only produces capable individuals who can address the challenging issues of businesses and the dynamic market but it also equips students with the academic credentials required to pursue higher education in national and international universities.
Mission To provide quality education i.e., providing an education process of having decided what are the major areas that the students should understand and be able to do and qualities they should develop to be efficient and effective in his/her job endeavors. Accordingly, both structure and curricula are designed to achieve those capabilities and qualities.
Program Goals
- Provide students with basic understanding of business, with special focus on marketing and its role in business.
- Develop entrepreneurial skills in students, including environmental analytical skills and proper communication skills, that helps organizations in decisions making.
- Develop skills of ethical marketing and business reasoning, critical thinking and problem-solving in local, regional and international business environment.
- Enable students to conduct and interpret marketing research.
Admission Requirements
- 60% of UAE Secondary School Certificate (Grade 12) for all tracks (Elite, Advanced, and General), or its equivalent.
- A minimum score of 80% in the English subject, or its equivalent in other curriculums.
1) Pass a remedial English course during the first semester. or 2) Submit an English proficiency test score before the start of the first semester: - TOEFL: 500 (61 iBT or 173 CBT) - IELTS Academic: 5 - IESOL: B1 - or Equivalent scores in other MOE-approved English proficiency tests (subject to evaluation).
Tuition fees
Domestic
International
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