Programme overview

Main Subject

International Relations/Studies/Affairs

Degree

Other

Study Level

Masters

Study Mode

On Campus

At the completion of the Master of Public Relations and Corporate communication program, the graduate will be able to:
Knowledge

Demonstrate in-depth knowledge and understanding of concepts, theories, and procedures for best practices in Public Relation & Corporate Communication in local and international contexts.
Demonstrate a comprehensive understanding of strategic solutions to public relations issues and communication problems.

Skill

Integrate and critically evaluate information and data from a variety of sources to assess the communication requirements of a specific organization.
Design, develop, conduct, and evaluate knowledge for better strategic communication planning to achieve organizational goals.
Communicate, interact, cooperate effectively and efficiently in written, oral, visual and combined formats, and apply new technologies in the field.
Produce effective, accessible, and timely print, digital and multimedia communication, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.

Programme overview

Main Subject

International Relations/Studies/Affairs

Degree

Other

Study Level

Masters

Study Mode

On Campus

At the completion of the Master of Public Relations and Corporate communication program, the graduate will be able to:
Knowledge

Demonstrate in-depth knowledge and understanding of concepts, theories, and procedures for best practices in Public Relation & Corporate Communication in local and international contexts.
Demonstrate a comprehensive understanding of strategic solutions to public relations issues and communication problems.

Skill

Integrate and critically evaluate information and data from a variety of sources to assess the communication requirements of a specific organization.
Design, develop, conduct, and evaluate knowledge for better strategic communication planning to achieve organizational goals.
Communicate, interact, cooperate effectively and efficiently in written, oral, visual and combined formats, and apply new technologies in the field.
Produce effective, accessible, and timely print, digital and multimedia communication, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.

Admission Requirements

IELTS

6+

TOEFL

79+

Bachelor GPA

3+

Bachelor Degree: in a directly related discipline with a minimum CGPA of 3.00 on a 4.00-point scale, from an accredited university recognized by the UAE’s Ministry of Education- Higher Education Affairs.
English Proficiency Tests: with a minimum score range of 1400 - 1525 on the English language portion of the EmSAT examination, or its equivalent from other national or internationally-recognized tests that are approved by the CAA, such as TOEFL scores of 213 CBT (Computer-Based Test), 79 IBT (Internet-Based Test), 550 PBT (Paper-Based Test), or 6 IELTS, with the following exceptions:
Applicants to Master of PR&CC program must submit the following documents:
A completed official AU Graduate Application for Admission form (Graduate studies application form.)
A baccalaureate degree in Mass Communication from an accredited university, with a cumulative grade point average (CGPA) of at least 3.0 on a 4.0-point scale or its equivalent.
Official transcripts of credits earned from all accredited institutions of higher education previously attended.

Starting Month(s)

Jan

Starting Month(s)

Aug

Candidates are required to submit references or letter(s) of recommendation for acceptance

Tuition fees

Domestic

Starts from

23,095 USD

International

Starts from

23,095 USD

Scholarships

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To help students navigate this challenging process, we recommend the following articles: