Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Marketers identify customer needs, develop new products and services, and promote them locally and internationally. Marketing in a large, product-driven company is different from marketing in a small knowledge-based start-up or not-for-profit organization. Your Bachelor of Management in Marketing from Athabasca University will help you succeed in a wide variety of settings. You will gain an in-depth understanding of consumer behaviour, e-marketing, marketing strategy, sales-force management, AND marketing research. You’ll also learn about international marketing issues like international trade controls, foreign trade operations, location of markets, negotiation practices, monetary issues, AND international public relations. Graduate ready to tackle the marketing challenges of any organization and to take on associated management responsibilities in finance, operations and human resources.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Marketers identify customer needs, develop new products and services, and promote them locally and internationally. Marketing in a large, product-driven company is different from marketing in a small knowledge-based start-up or not-for-profit organization. Your Bachelor of Management in Marketing from Athabasca University will help you succeed in a wide variety of settings. You will gain an in-depth understanding of consumer behaviour, e-marketing, marketing strategy, sales-force management, AND marketing research. You’ll also learn about international marketing issues like international trade controls, foreign trade operations, location of markets, negotiation practices, monetary issues, AND international public relations. Graduate ready to tackle the marketing challenges of any organization and to take on associated management responsibilities in finance, operations and human resources.

Admission Requirements

TOEFL

80+

IELTS

6+

There are no formal admission requirements for this program. All you need is to be 16 or older. You can enrol anytime and start right away, regardless of your previous education. // Please note: If you have a degree in administration, business, commerce or management, or a degree with a related major or concentration from AU or another university, you cannot apply to the Bachelor of Management in Marketing program. // For further information on admission requirements please check with the University for entry.

Program Duration

4 Years

Starting Month(s)

Jan-2000

Tuition fees

Domestic

Starts from

15,335 CAD

International

Starts from

28,052 CAD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

Marketing (BMgmt) (Post-Diploma Route) (Online)

AU Athabasca, Athabasca , Canada

48 monthsProgramme duration

28,052 CADTuition Fee/year

MarketingMain Subject Area

Programme overview

Main Subject

Degree

Study Level

Programme overview

Main Subject

Degree

Study Level

Admission Requirements

Exam Scores

Important Dates

Tuition fees

Tuition Fee

Domestic

International

Scholarships

Scholarships

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