Marketing (BMgmt) (Full-Time Option) (Online)

Marketers identify customer needs, develop new products and services, and promote them locally and internationally. Marketing in a large, product-driven company is different from marketing in a small knowledge-based start-up or not-for-profit organization. Your Bachelor of Management in Marketing from Athabasca University will help you succeed in a wide variety of settings. You will gain an in-depth understanding of consumer behaviour, e-marketing, marketing strategy, sales-force management, AND marketing research. You’ll also learn about international marketing issues like international trade controls, foreign trade operations, location of markets, negotiation practices, monetary issues, AND international public relations. Graduate ready to tackle the marketing challenges of any organization and to take on associated management responsibilities in finance, operations and human resources.